GCC residents more likely to see Coronavirus as a major threat than people in Europe and America
YouGov’s international study conducted in 23 countries and regions captures the sentiments of people and the differing attitude to the disease
Scott has 15 years of experience in the research world including 10 years in MENA, having joined YouGov in Dubai in 2010 as a Research Manager. His experience covers a wide array of research scenarios and techniques, and clients in various sectors, though he has a particular specialism in Travel, Tourism, and Entertainment. Scott’s major clients over the years include myriad top-tier companies such as Dubai Tourism, Abu Dhabi Tourism, Saudi Tourism, Majid Al Futtaim, Meraas, DXB Entertainments, Miral, Emirates NBD, Jumeirah Hotels, Ford, Samsung, and IKEA among others.
Within YouGov Scott has been responsible for the rapid growth of the MENA Data Products business, helping clients realize the value of real-time data and daily tracking of Key brand-related metrics via BrandIndex. He now leads YouGov’s Data Products, Data Services, and Sample Only teams in MENA, helping clients leverage YouGov’s full suite of tools.
He graduated from Furman University with a BSc in Neuroscience and enjoys spending time with his family, golfing, reading and softball in his spare time.
YouGov’s international study conducted in 23 countries and regions captures the sentiments of people and the differing attitude to the disease
YouGov analysis shows that incremental innovations by smartphone brands drive media interest but do not seem to be winning consumers over
These brands have created the most positive chatter among young adults in the UAE, Saudi Arabia and Egypt, respectively
The social networking giant is the most positively talked about brand amongst young adults in Egypt
The bank is the most positively talked about brand amongst young adults in the country
The smartphone giant is the most positively talked about brand amongst young adults in the country
The brand’s latest adverts have had the largest cut through in terms of Ad Awareness in UAE
Although parents of 10+ year olds have high concerns over their children’s internet usage, they have less control in place over their online activities
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The search giant has the best brand health among Egyptian consumers