Scott Booth

Head of Data Products and Data Services, MENA
+971 4 365 2736
Scott has 15 years of experience in the research world including 10 years in MENA, having joined YouGov in Dubai in 2010 as a Research Manager. His experience covers a wide array of research scenarios ...

Scott has 15 years of experience in the research world including 10 years in MENA, having joined YouGov in Dubai in 2010 as a Research Manager. His experience covers a wide array of research scenarios and techniques, and clients in various sectors, though he has a particular specialism in Travel, Tourism, and Entertainment. Scott’s major clients over the years include myriad top-tier companies such as Dubai Tourism, Abu Dhabi Tourism, Saudi Tourism, Majid Al Futtaim, Meraas, DXB Entertainments, Miral, Emirates NBD, Jumeirah Hotels, Ford, Samsung, and IKEA among others.

Within YouGov Scott has been responsible for the rapid growth of the MENA Data Products business, helping clients realize the value of real-time data and daily tracking of Key brand-related metrics via BrandIndex. He now leads YouGov’s Data Products, Data Services, and Sample Only teams in MENA, helping clients leverage YouGov’s full suite of tools.

He graduated from Furman University with a BSc in Neuroscience and enjoys spending time with his family, golfing, reading and softball in his spare time.

Articles by Scott Booth