YouGov analysis shows that incremental innovations by smartphone brands drive media interest but do not seem to be winning consumers over
These brands have created the most positive chatter among young adults in the UAE, Saudi Arabia and Egypt, respectively
The social networking giant is the most positively talked about brand amongst young adults in Egypt
The bank is the most positively talked about brand amongst young adults in the country
The smartphone giant is the most positively talked about brand amongst young adults in the country
The brand’s latest adverts have had the largest cut through in terms of Ad Awareness in UAE
Although parents of 10+ year olds have high concerns over their children’s internet usage, they have less control in place over their online activities
These brands continue to dominate the region according to YouGov’s annual brand health rankings
The search giant has the best brand health among Egyptian consumers
The fast-food company has the best brand health among Saudi consumers