Pizza Hut sees the biggest uplift in Ad Awareness in the UAE in February
Pizza Hut's new campaign achieved greatest uplift in Ad Awareness in the UAE
Scott has 15 years of experience in the research world including 10 years in MENA, having joined YouGov in Dubai in 2010 as a Research Manager. His experience covers a wide array of research scenarios and techniques, and clients in various sectors, though he has a particular specialism in Travel, Tourism, and Entertainment. Scott’s major clients over the years include myriad top-tier companies such as Dubai Tourism, Abu Dhabi Tourism, Saudi Tourism, Majid Al Futtaim, Meraas, DXB Entertainments, Miral, Emirates NBD, Jumeirah Hotels, Ford, Samsung, and IKEA among others.
Within YouGov Scott has been responsible for the rapid growth of the MENA Data Products business, helping clients realize the value of real-time data and daily tracking of Key brand-related metrics via BrandIndex. He now leads YouGov’s Data Products, Data Services, and Sample Only teams in MENA, helping clients leverage YouGov’s full suite of tools.
He graduated from Furman University with a BSc in Neuroscience and enjoys spending time with his family, golfing, reading and softball in his spare time.
Pizza Hut's new campaign achieved greatest uplift in Ad Awareness in the UAE
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
The messaging service app has dethroned Facebook to become the brand with the highest Impression score among women in Egypt
Dubai’s flag-carrier airline is the most impressive brand amongst women in the country
The smartphone giant has the most positive Impression among women in the country
These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.
The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt
The fast food chain leads the rankings, becoming the brand with the most positive buzz amongst Saudi consumers
The Dubai based carrier tops the annual rankings for the fourth consecutive year
With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE