Zafar Shah

Research Director
+971 4 369 4298.
Zafar leads the Data Services division at YouGov MENA that manages a wide range of quantitative studies and marketing advisory services that include brand tracking, consumer usage & behavior, campaign evaluation, concept testing, visitor research, ...

Zafar leads the Data Services division at YouGov MENA that manages a wide range of quantitative studies and marketing advisory services that include brand tracking, consumer usage & behavior, campaign evaluation, concept testing, visitor research, CSAT, pricing, and public opinion tracking. He has 12 years of international experience in North America, South Asia, and the Middle East and has been in the UAE since 2014.

Articles by Zafar Shah