More than half of UAE residents feel the Expo will boost the country’s economy
A large majority is likely to attend it and most people are excited to experience ‘innovation’ at the mega event
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Etihad Airway’s recent communication achieves cut-through among UAE residents
UAE’s national airline has achieved the highest uplift in Ad Awareness in January
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A large majority of UAE residents like the new national logo
Most people associate the design with the ‘Seven Emirates and the seven founding fathers’
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Emirates, Almarai and WhatsApp top the 2019 YouGov BrandIndex Buzz Rankings in the Middle East
These brands have generated the most positive Buzz among residents of the UAE, Saudi Arabia and Egypt
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Almarai tops the 2019 YouGov BrandIndex Buzz Rankings in Saudi Arabia
Saudi’s food conglomerate regains the top spot and becomes the brand with the most positive Buzz amongst Saudi consumers
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Emirates tops the 2019 YouGov BrandIndex Buzz Rankings in the UAE for the third time
Dubai’s flag-carrier airline continues to hold the top position, reigning as the brand with the most positive Buzz amongst UAE residents
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WhatsApp tops the 2019 YouGov BrandIndex Buzz Rankings 2019 in Egypt
The messaging service app continues to hold the top position, leading as the brand with the most positive Buzz amongst consumers in Egypt
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Half of UAE residents are likely to buy a self-driving car in the future
Men are more likely than women to own an autonomous car and many consider it safer than its human-driven counterpart
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Sunsilk’s ‘Rethink Pink’ campaign strikes a chord with UAE residents, especially women
The haircare brand has achieved the biggest uplift in its Ad Awareness in the UAE in December
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A majority of UAE residents are optimistic about 2020
Although most people are happy with the way 2019 turned out, many more expect the new year to be better
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Global Village’s re-opening campaign continues to resonate with UAE residents
The multicultural attraction secures YouGov’s “Ad of the Month” title for the second month in a row
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More than half of UAE residents favour the country’s new sugar tax
High income earners are more likely to support the new sin tax
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Emirates, mada and iPhone top the 2019 YouGov Brand Advocacy Rankings in the Middle East
The Internet search giant is the most recommended brand by Indian consumers
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iPhone tops the 2019 YouGov Brand Advocacy Rankings in Egypt
The smartphone giant is the most recommended brand among consumers in Egypt
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mada tops the 2019 YouGov Brand Advocacy Rankings in Saudi Arabia
The Saudi payment network is the most recommended brand among consumers in the Kingdom
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Emirates tops the 2019 YouGov Brand Advocacy Rankings in the UAE
The UAE’s flag carrier airline has the strongest brand advocacy among consumers in the UAE
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Dubai residents feel positive about this year’s Dubai Fitness Challenge
Most participants said the 2019 challenge helped them to meet their fitness goals
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Global Village’s latest adverts achieve cut-through among UAE residents
The multicultural attraction has seen the biggest uplift in Ad Awareness in the UAE in October
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UAE residents want innovation in smartphones but don’t expect it to happen anytime soon
YouGov analysis shows that incremental innovations by smartphone brands drive media interest but do not seem to be winning consumers over
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UAE residents are more uncomfortable having a robot as a boss than a colleague
Men are more relaxed than women about sharing a professional life with robots
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iPhone, Alrajhi Bank and Facebook top the 2019 YouGov NextGen Word of Mouth Rankings in MENA
These brands have created the most positive chatter among young adults in the UAE, Saudi Arabia and Egypt, respectively
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Facebook tops the 2019 YouGov NextGen Word of Mouth Rankings in Egypt
The social networking giant is the most positively talked about brand amongst young adults in Egypt
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Alrajhi Bank tops the 2019 YouGov NextGen Word of Mouth Rankings in Saudi Arabia
The bank is the most positively talked about brand amongst young adults in the country
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iPhone tops the 2019 YouGov NextGen Word of Mouth Rankings in the UAE
The smartphone giant is the most positively talked about brand amongst young adults in the country
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The New iPhone 11 series launch achieves the greatest uplift in Ad Awareness
Launch of the new iPhones 11, 11 Pro and 11 Pro Max and the associated ad campaign achieved the most cut through in terms ...
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Amazon’s rebrand from Souq.com is positively received by UAE residents
Most brand health metrics continue to show improvement post rebrand
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2019 Infographic: What makes a good PR story?
We asked people across GCC who work in the media industry what they look for in a press release
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More than half of UAE residents trust brands with a social presence
Around two-thirds are likely to purchase from social media in the future
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International poll: most expect to feel impact of climate change, many think it will make us extinct
New YouGov study of 30,000 people in 28 countries and regions uncovers noticeable differences in attitudes between East and West
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KFC’s new ads raise awareness in the UAE
The brand’s latest adverts have had the largest cut through in terms of Ad Awareness in UAE
Stat of the day
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