YouGov | Results

Ramadan presents opportunities to Saudi retailers

Almost half of Saudi shoppers already have in mind purchases they want to make this Ramadan (Comments: 18)

Ramadan presents opportunities for UAE retailers

Over half of UAE shoppers already have purchases in mind that they want to make this Ramadan (Comments: 3)
Mercedes-Benz sees largest shift in positive brand health among KSA women since driving ban lifted

Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the historical royal decree announcing women will be able ... (Comments: 57)
Emirates and Almarai top 2018 Women’s Choice Brand Rankings

Emirates and Almarai are the most Impressive brands among women in the UAE and Saudi Arabia according to the 2018 Women’s Choice Brand Rankings ... (Comments: 28)
Multi-brand online-only stores most popular choice for half of UAE and KSA online shoppers

Fresh research into attitudes and behaviour towards ecommerce in the UAE and Saudi Arabia has found that 51% of UAE consumers and 52% of ... (Comments: 39)
2018 sees largest increase in consumer brand advocacy yet for UAE’s newest theme parks

According to new data released today by YouGov BrandIndex, the UAE’s newest theme parks are making their biggest impression yet on consumers in 2018. (Comments: 18)
86% of UAE companies intend to hire in the next year

Fresh findings from the Middle East Job Index survey conducted by the Middle East’s #1 job site, Bayt.com, and YouGov has found a positive ... (Comments: 33)
Souq.com acquisition proves positive move for Amazon.com

Amazon.com has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq.com debuts in the country’s top five ... (Comments: 39)
UAE optimistic for 2018 despite expecting VAT to be a challenge one month in

In the first month after the introduction of Value Added Tax, YouGov surveyed over 1,000 UAE residents to understand their sentiment towards the country, ... (Comments: 30)
84% of UAE professionals want to be challenged at work

Nowadays, what makes a company or an organization an ideal place to work for in the UAE depends on many different elements that may ... (Comments: 34)
Don’t just collect data. Connect data.

With a purely digital research solution in the MENA region, YouGov's CEO – Stephan Shakespeare unveils the reasons why online research is leading the ... (Comments: 20)
Emirates, Almarai and Facebook are most positively perceived brands in MENA three years running

The latest Best Brand Rankings released by YouGov BrandIndex have recorded home-grown mega brands Emirates and Almarai, and global social media behemoth Facebook as ... (Comments: 35)
Mobile survey participation rises to 61% as YouGov offers purely digital research service in MENA

YouGov has made its research operations purely digital in the Middle East, North Africa making it the only leading global market research company in ... (Comments: 21)
Rise of streaming services sees radio and CDs suffer while broadcast TV stands strong

New research from YouGov Omnibus shows just how rapidly media trends are shifting in Saudi Arabia and the UAE. In the past 12 months ... (Comments: 27)
UAE among top countries for female workplace equality in MENA

According to the ‘Working Women in the Middle East and North Africa’ survey by Bayt.com and YouGov, over three in four women in the ... (Comments: 49)