Global Village sees the biggest uplift in Ad Awareness in the UAE in November
The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November
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Are men now more mindful of their calorie intake than women?
Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...
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Black Friday campaigns were a success among UAE e-tailers, with noon.com seeing the greatest uplift
YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.
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Is today’s consumer really spending a quarter of their day glued to their smartphone?
-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...
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Brands should be taking more action on social issues rather than just advocating a message
-Brands should use their platform to promote relevant messaging on social issues -Taking the correct social stand is important and can influence the opinion ...
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Emirates, Emaar and iPhone are the most advocated brands in the Middle East
YouGov BrandIndex reveals the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt
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iPhone remains the ‘most recommended’ brand in Egypt
The smartphone giant continues to reign supreme among consumers in the country
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Emaar named 'most recommended' brand in Saudi Arabia
The real estate giant is the most recommended brand in the country, ahead of Emirates and Al Baik
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Emirates has the strongest brand advocacy in the UAE
The UAE’s flag carrier airline is the most recommended brand among consumers, ahead of Emaar and Almarai
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mada’s latest digital adverts have got people talking
YouGov BrandIndex reveals mada has achieved the biggest uplift in its Ad Awareness in Saudi Arabia in the month of October
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Are UAE residents aware of plastic legislations in the country?
Despite the government’s nation-wide anti-plastic drive this year, there is low awareness among people about such campaigns emphasizing an urgent need to create awareness
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UAE females more likely to embrace Halloween
One out of five women in the UAE celebrate Halloween, although men are likely to spend more on the revelries
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Is iPhone in decline among UAE customers?
YouGov BrandIndex data shows iPhone perception scores equal with Samsung Galaxy for the first time since 2016
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Is social media a boon or a bane for GCC residents?
A large majority in UAE & KSA consume news via social media yet only 14% of them trust this as a news source 31% ...
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Ad of the month Egypt – Huawei
Huawei is the brand that has achieved the greatest uplift in its Ad Awareness in Egypt in September
Stat of the day
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