New YouGov study of 30,000 people in 28 countries and regions uncovers noticeable differences in attitudes between East and West
The brand’s latest adverts have had the largest cut through in terms of Ad Awareness in UAE
Although parents of 10+ year olds have high concerns over their children’s internet usage, they have less control in place over their online activities
These brands continue to dominate the region according to YouGov’s annual brand health rankings
The search giant has the best brand health among Egyptian consumers
The fast-food company has the best brand health among Saudi consumers
Dubai’s flag carrier airline continues to have the best brand health among UAE consumers
The brand’s latest TV advert has had the largest cut through in terms of Ad Awareness amongst KSA residents
Parents who are 40 years+ are more likely to believe this and they are more liberal in their child’s interactions with technology as compared ...
The home-grown pizza chain has improved its brand health over the year and is giving tough competition to global pizza brands in the country
Yougov presents a list of the most admired people in the world
Although most people in the country choose to visit these parks, many prefer wildlife outings and adventurous getaways for short breaks
The fast-food brand has achieved the highest uplift in Ad awareness in KSA during June
While cost is the biggest influence, many say they would buy sustainable fashion once they know more about it
The number of women stating this as the reason for not driving has increased since the last year
The Dubai-based firm records significant improvement in Brand Health and Media Metrics over the past year
OmniBus is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading omnibus and targeted research ...
Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May
Conserving electricity, setting the air-conditioner at a higher temperature and recycling or reusing products are some of the top measures taken
Research into how people feel about technology reveals that many also have concerns about data privacy
Usage of grocery apps is likely to increase more among fasters than the non-fasters
The original content by the company seems to be enhancing its Buzz and Impression scores in these countries
The new campaign achieves the highest uplift in Ad Awareness in the UAE in April, and also increases Consideration for the brand
Women are more likely than men to seek an expert as compared to men
Sister Arya Stark is the second best contender to take the Iron Throne
Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands
The technology giant is the brand that residents of Egypt would be the proudest to work for
The smartphone giant is the brand that Saudi consumers would be the proudest to work for
Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
Men are more likely to buy a car online as compared to women
The vast majority of UAE residents think this initiative will make their lives better
The smartphone brand has achieved the greatest uplift in its Ad Awareness in both these countries in March
86% are ready to undergo training in first aid and CPR
Someone’s nationality is seen as the biggest reason for discrimination
Pizza Hut's new campaign achieved greatest uplift in Ad Awareness in the UAE
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
The messaging service app has dethroned Facebook to become the brand with the highest Impression score among women in Egypt
Dubai’s flag-carrier airline is the most impressive brand amongst women in the country
The smartphone giant has the most positive Impression among women in the country
New Research found men and women differ both in terms of what they are hoping to achieve and what they are doing to attain ...
Although aggressiveness, being unemotional and feeling superior to women come out as the most ‘toxic’ traits, they are considered the least masculine by people
While the vast majority of UAE parents believe their child’s school offers value for money, a sizeable number thinks they do not, new data ...
These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.
The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt
The fast food chain leads the rankings, becoming the brand with the most positive buzz amongst Saudi consumers
The latest YouGov survey explores UAE consumers’ brand loyalty in connection to modernisation of logos and reveals the changes that consumers are receptive to
A new YouGov survey explores how much perceived control UAE residents have across a range of personal characteristics surrounding their day to day lives ...
With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE
Public sentiment of personal finances is positive overall yet unemployment and pay cuts still loom in the minds of consumers Insurance and investments stand ...
The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November
Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...
YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.
-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...
-Brands should use their platform to promote relevant messaging on social issues -Taking the correct social stand is important and can influence the opinion ...
YouGov BrandIndex reveals the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt
The smartphone giant continues to reign supreme among consumers in the country
The real estate giant is the most recommended brand in the country, ahead of Emirates and Al Baik
The UAE’s flag carrier airline is the most recommended brand among consumers, ahead of Emaar and Almarai
YouGov BrandIndex reveals mada has achieved the biggest uplift in its Ad Awareness in Saudi Arabia in the month of October
Despite the government’s nation-wide anti-plastic drive this year, there is low awareness among people about such campaigns emphasizing an urgent need to create awareness
One out of five women in the UAE celebrate Halloween, although men are likely to spend more on the revelries
YouGov BrandIndex data shows iPhone perception scores equal with Samsung Galaxy for the first time since 2016
A large majority in UAE & KSA consume news via social media yet only 14% of them trust this as a news source 31% ...
Huawei is the brand that has achieved the greatest uplift in its Ad Awareness in Egypt in September
1 out of 5 people purchase fast food every week after watching a related advert
iPhone is the most positively talked about brand amongst millennials in the UAE, Facebook is on top in Egypt and Saudia is the most ...
The national carrier has the most positive image among the Saudi millennials, ahead of Apple and Samsung
The smartphone brand is the most favourably discussed brand among millennials in the country, ahead of Facebook and WhatsApp
The social media giant is the most positively perceived brand among Egypt millennials, ahead of WhatsApp and iPhone
YouGov BrandIndex data shows the perception shift among consumers ever since the announcement of self-service refuelling stations by ADNOC Distribution
This month, Warner Bros. World is the brand which has achieved the highest uplift in its Ad Awareness in the UAE
Over 4 in 5 respondents stated doing their daily household chores themselves 7 in 10 respondents feel full time domestic help need regular time ...
A quarter of women in Saudi Arabia have already applied for a driving license and of those who have not, 3 in 5 intend ...
New YouGov research reveals the routine changes people make during summers to beat the heat in UAE and KSA
This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt.
The brands continue to dominate the region according to YouGov BrandIndex scores
The social network has the best brand health among Egyptian consumers
The food and beverage company continues to have the best brand health among Saudi consumers
Dubai’s flag carrier airline continues to have the best brand health among UAE consumers according to YouGov BrandIndex index rankings
The increase in access to technology and its use by children has been one of the rising concerns among parents globally. Close to 9 ...
Al Ansari Exchange is the brand that has achieved the biggest uplift in its Ad Awareness in the UAE in June. Al Ansari Exchange ...
As part of its commitment to make its MENA offering fully online, YouGov, the international data and analytics group, is focusing its work in ...
More than half (52%) notice advertisements when scrolling through their newsfeed. 3 in 10 respondents notice the ads/post in the newsfeed also, more people ...
Throughout the Holy Month of Ramadan, YouGov BrandIndex data shows Vimto is the brand that achieved the greatest uplift in its Ad Awareness score ...
Over half of UAE shoppers already have purchases in mind that they want to make this Ramadan
Almost half of Saudi shoppers already have in mind purchases they want to make this Ramadan
Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the historical royal decree announcing women will be able ...
Emirates and Almarai are the most Impressive brands among women in the UAE and Saudi Arabia according to the 2018 Women’s Choice Brand Rankings ...
Fresh research into attitudes and behaviour towards ecommerce in the UAE and Saudi Arabia has found that 51% of UAE consumers and 52% of ...
According to new data released today by YouGov BrandIndex, the UAE’s newest theme parks are making their biggest impression yet on consumers in 2018.
Fresh findings from the Middle East Job Index survey conducted by the Middle East’s #1 job site, Bayt.com, and YouGov has found a positive ...
Amazon.com has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq.com debuts in the country’s top five ...
In the first month after the introduction of Value Added Tax, YouGov surveyed over 1,000 UAE residents to understand their sentiment towards the country, ...
Nowadays, what makes a company or an organization an ideal place to work for in the UAE depends on many different elements that may ...
With a purely digital research solution in the MENA region, YouGov's CEO – Stephan Shakespeare unveils the reasons why online research is leading the ...
The latest Best Brand Rankings released by YouGov BrandIndex have recorded home-grown mega brands Emirates and Almarai, and global social media behemoth Facebook as ...
YouGov has made its research operations purely digital in the Middle East, North Africa making it the only leading global market research company in ...
New research from YouGov Omnibus shows just how rapidly media trends are shifting in Saudi Arabia and the UAE. In the past 12 months ...
According to the ‘Working Women in the Middle East and North Africa’ survey by Bayt.com and YouGov, over three in four women in the ...
A new international YouGov study into the characteristics people most prefer in a romantic partner has found that personality is most likely to be ...
In the lead up to their nation’s 46th National Day, UAE residents claim they plan to do something extraordinary to mark the occasion. Social ...
The UAE is making a conscious effort to promote and support small and medium-sized enterprises as they are believed to be one of the ...
According to the latest brand rankings from YouGov BrandIndex, Emaar, Emirates and iPhone are the number one brands consumers are most likely to recommend ...
Infographic: How excited Saudi and Egyptian football fans are about their FIFA World Cup 2018 qualification.
Fresh research conducted by YouGov Omnibus for leading strategic public relations business BPG Cohn & Wolfe has revealed that 94% of in-house marketers in ...
According to new YouGov research, consumers believe digital platforms are the most vulnerable when it comes to problems with “fake news” in the GCC.
A new ‘Top Cities in the Middle East and North Africa’, survey conducted by YouGov and Bayt.com - the Middle East’s #1 Job Site, ...
Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...
Following a historical decree issued by King Salman last month to allow women in Saudi Arabia to drive, YouGov polled over 500 residents in ...
Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country ...
Toyota is the strongest car brand among women in Saudi Arabia, however when comparing the perception of car brands by gender, Chevrolet stands apart ...
YouGov’s latest research among media professionals across the GCC has found widespread consensus about the value and components of a compelling PR story and ...
In partnership with Arab News and the Council for the Advancement of Arab-British Understanding (CAABU), YouGov interviewed over 2,000 UK residents to analyse their ...
New research reveals a significant number of investors and home buyers expect the Kingdom’s economic blueprint for a post-oil era to increase real estate ...
The UAE has retained its number one position as the most appealing country to invest in real estate in the world for GCC residents, ...
Young job seekers and recent graduates continue to enter the job market in the Middle East and North Africa, competing for entry level jobs ...
The crisis over Qatar has created deep diplomatic tensions in the Arab world, and they are now playing out onto an international stage.
Fresh research into the habits and lifestyles of the Middle East’s most affluent residents has revealed that 77% of consumers in the UAE, Saudi ...
International search giant Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ...
With the recent acquisition of Souq.com by online giant Amazon and the anticipated launch of the new local ecommerce site Noon.com, the shift to ...
Welcome to the fifth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Each year, ...
The semi-finals of the ICC Champions Trophy 2017 are due to kick off on Wednesday. With the top four so heavily stacked with teams ...
While the results of the recent UK election may have come as a surprise to many, the team at YouGov were not shocked at all. ...
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt ...
More than half of Saudi residents (57%) believe Trump's visit to the kingdom has had a positive impact on US Saudi ties and it ...
Ramadan Planning
New data from YouGov Reports reveals the many ways millennials aren't vacationing like their parents' generation With summer just on the horizon, young people across the ...
Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the ...
Paintings (83%) are the most highly considered art form amongst UAE residents, followed by sculpture (65%) and photography (57%) - a YouGov survey has ...
Most Americans have scant knowledge of the Arab world, with eight in 10 unable to point out the region on a map, a wide-ranging ...
Media deal to involve regular polls of Arab citizens and surveys on international opinion concerning regional affairs Arab News, the Middle East’s leading international ...
Each month, YouGov assesses which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Air Arabia in ...
Improving the transparency of the market and creating free zones will be key to attracting foreign investment into the Abu Dhabi real estate sectors ...
As Egypt's economy looks to foreign investors and the Egyptian diaspora on its road to recovery, the 6th edition of Cityscape Egypt looks to ...
YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is ...
Nokia has been creating quite bit of buzz in recent months with a recent licensing agreement for HMD Global, and the launch of their ...
With the Dubai Shopping Festival winding up, after a month packed with sales, fashion shows, parades, concerts and malls brimming with activity, there’s no ...
The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily ...
92% of millennials in the GCC believe climate change is a real threat to the world A Recent YouGov Study has found that millennials ...
Happy New Year! In the run up to New Years Eve 2017, YouGov surveyed residents throughout the GCC on how they will be welcoming ...
Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Souq.com in ...
A Majority of Female Respondents in the UAE Believe That They Have the Same Level of Workplace Equality as Their Counterparts in the West ...
Home grown UAE brands have dominated YouGov BrandIndex’s first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from their own ...
The future has arrived - driverless cars are officially here. Driverless cars are currently being trialled in Dubai, driverless taxis are being trialled in ...
Abu Dhabi Grand Prix the most well-known and Mubadala World Tennis Championship the most exciting sporting event of the holiday season With the holiday ...
In a new survey by YouGov for Bayt.com titled ‘Top Cities in the Middle East and North Africa’, both Dubai and Abu Dhabi ranked ...
Of 19 countries surveyed worldwide, in 18 more people see globalisation as a force for good rather than bad in the world Globalisation has ...
Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Dubai’s Global ...
Half the citizens of the Middle East and North Africa would not vote in the US election if given the chance, highlighting the regional unpopularity ...
In the weeks leading to Halloween and Diwali, Kit Kat is the UAE residents’ most purchased brand of Chocolate. With two of the sweetest ...
SMG Insight, the sports and sponsorship arm of YouGov, has released ‘Sports MENA: Consumer Close-Up 2016’, the latest in its geographical sports market research ...