YouGov | Results

Profile Peek: UAE consumers who prefer brands that are sustainable

Download YouGov's latest Profile Peek on UAE consumers who prefer sustainable brands

More than half of UAE residents say the pandemic has negatively impacted their mental health

Women were more likely than men to feel the adverse impacts of Covid on their mental health

Toyota tops YouGov’s Automotive & Mobility Rankings in Saudi Arabia yet again

YouGov's Automotive & Mobility Rankings 2022 reveal the top ten brands in terms of overall brand health according to residents of KSA

YouGov Automotive and Mobility Rankings 2022 KSA

YouGov's latest rankings provide insights to the top brands and improvers for automative and mobility in India

UAE residents are more likely to meet family & friends and donate to charities this Ramadan

For a majority, shopping and online food delivery behaviours are most likely to remain the same as last year

Past and future of media consumption in the UAE

YouGov’s latest infographic, ‘Future of Media Consumption in the UAE ' ' provides a view on ever-evolving media consumption habits and media channel preferences.

How do women across the globe find new music?

Music apps are the most popular way to discover new tunes among women across the globe

Digital transformation of KSA’s financial sector

Download YouGov's latest infographic, "Changing financial landscape of Saudi Arabia", to get insights into Saudi consumers' digital banking appetite and awareness of cryptocurrency.

A majority of KSA residents are aware of cryptocurrencies, but only a few invest in them

More than a third of KSA residents who are aware of cryptocurrency, plan to invest in them

Emirates tops YouGov’s Travel and Tourism Rankings 2022 in the UAE

YouGov’s Travel and Tourism Rankings reveal the brands that generated the most NET positive impression among the UAE residents

Young adults likely to drive paid subscriptions for audio & video services in the UAE

49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% expect to up music streaming consumption in the next ...

YouGov Travel & Tourism Rankings 2022

YouGov’s Travel & Tourism: Brand & Destination Rankings Report 2022 reveals the top ranked consumer brands within the sector, and the destinations consumers favor ...

Young adults are affected the most by UAE's new work week policy

YouGov's latest study shows the impact of the new work week policy on the lives of UAE residents

Google tops YouGov’s Best Buzz Rankings 2021 in Egypt

YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive buzz in 2021

Saudia tops YouGov’s Best Buzz Rankings 2021 in KSA

YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive buzz in 2021

Emirates tops YouGov’s Best Buzz Rankings in the UAE yet again

YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive buzz in 2021

YouGov Best Buzz Rankings 2021: Egypt

Google topped YouGov's Best Buzz Rankings 2021 in Egypt followed by National Bank of Egypt and Dettol taking the second and third spot respectively.

YouGov  Best Buzz Rankings 2021: KSA

Saudia topped YouGov's Best Buzz Rankings 2021 in the KSA followed by Neom and Adidas taking the second and third spot respectively.

YouGov Best Buzz Rankings 2021: UAE

Emirates topped YouGov's Best Buzz Rankings 2021 in the UAE followed by iPhone and Apple taking the second and third spot respectively. Expo Dubai ...

The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in UAE

YouGov’s 2022 Sports Buzz Rankings reveal the sports brands that generated the most NET positive buzz in the past year.

Power and reach of gaming influencers in the UAE

Download YouGov’s latest infographic, ‘Power & Reach of Gaming Influencers in the UAE’ to get insights on the profile of gaming influencer followers.

Are UAE residents affirmative on adopting AI?

Download YouGov’s latest infographic, ‘UAE’s outlook towards future of AI and automation’ to, get unique insights on UAE residents' feelings, attitudes, societal impacts and ...

Infographic : End of year holiday plans of UAE residents

As the world gears up to enter the holiday season, YouGov’s latest survey reveals 51% of UAE residents are planning to take a domestic ...

The Obamas remain the world’s most admired man and woman

YouGov’s 2021 most admired list reveals which public figures people look up to

UAE residents don't mind automation in their homes but prefer humans for medical consultation

YouGov’s latest report reveals attitudes and beliefs towards AI across 17 global markets

Advertiser of the Month (UAE) – Global Village

YouGov BrandIndex shows Global Village's Ad Awareness saw an 11.5 percentage points rise in November.

UAE residents are likely to travel domestically during the year-end holiday season

YouGov Destination Index shows Dubai & Abu Dhabi are the top choices of UAE residents for their next trip

The influence of social media influencers in the UAE

According to YouGov’s latest survey, 3 in 4 UAE residents follow some kind of social media influencer, out of which 29% follow health/fitness influencers.

Google tops YouGov’s 2021 Best Brand Rankings in Egypt yet again

YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to the public

Emirates tops YouGov’s 2021 Best Brand Rankings in UAE

YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to UAE residents

Saudia tops YouGov’s 2021 Best Brand Rankings in KSA

Homegrown brands dominate the brand rankings this year, highlighting the strength of local brands within the kingdom

Best Brand Rankings 2021 Egypt

Best Brand Rankings 2021 KSA

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the ...

Best Brand Rankings 2021 UAE

YouGov analysis reveals Emirates as the best-ranked brand amongst consumers in the UAE.

Young males in UAE are most likely to follow gaming influencers: YouGov Study

YouGov’s new gaming report examines the global influencer fanbase across 17 global markets

Carrefour tops YouGov’s Retail Rankings 2021 in Egypt

The rankings reveal the top ten brands that enjoy the best brand health among UAE residents

Jarir and Adidas top YouGov’s Retail Rankings 2021 in Saudi Arabia

The rankings reveal the brands that enjoy the best brand health among KSA public

Carrefour and Adidas top YouGov’s Retail Rankings 2021 in UAE

The rankings reveal the top ten brands that enjoy the best brand health among UAE residents

YouGov Retail Rankings 2021 Egypt

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top-ranked consumer brands within the sector. The Rankings are ...

YouGov Retail Rankings 2021 KSA

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top-ranked consumer brands within the sector. The Rankings are ...

YouGov Retail Rankings 2021 UAE

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top-ranked consumer brands within the sector. The Rankings are ...

Emirates NBD, Daman and Visa top YouGov Finance Purchase Funnel Rankings 2021 in UAE

The rankings reveal the financial services brands that have been the most successful at converting aware consumers into considerers of brands The UAE rankings ...

YouGov Finance Purchase Funnel Rankings 2021 UAE

YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are ...

Expo 2020 Dubai: A powerful association for sponsor brands

YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event

Young adults in UAE are more likely than others to buy a car online: YouGov Study

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel

UAE residents are likely to attend the Dubai Expo, with seven in ten planning to visit as tourists

Most residents are eager to experience innovation and world-class technology at the Expo

Dettol, Galaxy, Nescafe and Juhayna top YouGov’s FMCG/CPG Rankings 2021 in Egypt

The rankings reveal the brands in Egypt that are perceived as delivering best against their brand premise on key brand health-related metrics. The FMCG ...

Dettol, Galaxy, Almarai and Nadec top YouGov’s FMCG/CPG Rankings 2021 in Saudi Arabia

The rankings reveal the brands in KSA that are perceived as delivering best against their brand promise on key brand health related metrics. The ...

Dettol, Oreo and Almarai top YouGov’s FMCG/CPG Rankings 2021 in UAE

The rankings reveal the brands that are perceived as delivering best against their brand promise on key brand health-related metrics as shared by UAE ...

YouGov FMCG/ CPG Rankings 2021 Egypt

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

YouGov FMCG/ CPG Rankings 2021 KSA

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

YouGov FMCG/ CPG Rankings 2021 UAE

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

An inside look into Saudi Arabia's Gen Z Video streamers

According to YouGov’s International Media Consumption Report 2021, the COVID-19 crisis accelerated the global demand for streaming content. 72% of Saudi Arabia's Gen Z ...

Who is a regular streamer in Saudi Arabia?

Data from YouGov profiles shows Netflix is the most popular streaming service in the kingdom, with highest consumption coming from the youngest adults

If price were not a constraint, half of UAE residents would take a flight to space

A majority are optimistic about space tourism and think in ten years tourists will routinely travel to space

More than half of UAE residents are willing to pay more for 5G access

YouGov’s latest report reveals attitudes and behaviours towards 5G in 17 key markets

Tokyo Olympics 2020: Can the commitment towards Diversity & Inclusion bring the world together?

With the Tokyo Olympics’ successfully drawing a close, YouGov’s latest survey takes a look at the public’s view of diversity and inclusion at sporting ...

How safe are the COVID-19 vaccines seen as internationally?

YouGov’s global study shows how safe are Covid vaccines seen across 38 markets

Ad of the Month (UAE) – ADNOC

The share of adults in UAE who saw an ADNOC ad in the previous two weeks increased by six points from 39% to 45% ...

More than half of UAE & KSA residents trust review and rating sites and find them to be useful

While residents of both countries display similar levels of trust in review sites, the UAE public is more likely to find them useful

Ad of the month (KSA): Coca-Cola

According to data by YouGov’s BrandIndex, the percentage of people in Saudi Arabia who saw a Coca-Cola ad in the previous two weeks increased ...

International travel sentiment is the strongest among UAE residents than other global consumers

YouGov’s new report throws light on the travel plans, considerations, and motivations of consumers from 25 markets globally

Emirates tops YouGov’s Recommend Rankings 2021 in the UAE

Sports brands dominate the rankings, with three leading names featuring in the top 10 list

Adidas tops YouGov’s Recommend Rankings 2021 in Saudi Arabia

The top ten list this year sees a dominance of sportswear and travel brands

iPhone tops YouGov’s Recommend Rankings 2021 in Egypt

Malls and entertainment venues dominate the top 10 list, with four leading names making the list

Ad of the month (Egypt) – Sting

According to data tracked by YouGov’s BrandIndex, carbonated energy drink Sting saw the highest rise in Ad Awareness between May 25 to June 24 ...

YouGov Recommend Rankings 2021 MENA

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...

UAE & KSA residents consider Pfizer-Biotech the safest Covid-19 vaccine

UAE residents are more likely to trust the safety of all the available vaccines than the KSA public

FIFA Women’s World Cup’s popularity peaks among UAE residents with nearly half showing interest

Women’s soccer has the highest following among any other sport across the 13 surveyed markets

Most UAE residents think live events only for vaccinated people will help curb Covid in the Emirates

Once vaccinated, residents are most comfortable visiting outdoor public places but less relaxed about attending concerts and wedding events

Infographic: UAE and Saudi Arabia's travel aspirations in 2021

YouGov’s latest infographic: “Travel aspirations of people of Middle East”, showcases UAE and KSA consumers’ sentiment and attitudes towards travel in 2021.

Ad of the month UAE: Vimto

Vimto wins the YouGov Ad of the Month for May after registering the most significant spike in Ad Awareness scores out of any brand ...

Ad of the month EGY – Talaat Moustafa Group

Leading community real estate developer in Egypt, Talaat Moustafa Group (TMG) Holding achieved the highest uplift in Ad Awareness of any brand in Egypt ...

UAE residents willing to adopt augmented reality for retail shopping

Among the different categories, consumers are most likely to try this solution for clothing and technology

YouGov BrandIndex data reveal the Top Ten Year-on-Year Movers of Ramadan in UAE

YouGov data shows the brands with the biggest change in Ad Awareness scores year-on-year during the holy month

Appetite for travel recovers in the Middle East as a majority of residents plan a vacation in 2021

New data from YouGov reveals changing travel sentiment in the United Arab Emirates and Saudi Arabia since last year

Advertiser Of The Month MENA: Vimto

Vimto enjoys a significant improvement in its Ad Awareness in Saudi Arabia during the holy month of Ramadan.

Advertiser of the Month MENA: Corona

While the term ‘Corona’ isn’t likely to evoke any sweet sentiments at the first instance for obvious reasons, the oldest confectionery and chocolate company ...

WhatsApp, Apple and Google top YouGov’s Technology Rankings 2021 in MENA

These tech giants have the most positive impression among consumers in UAE, Saudi and Egypt WhatsApp and Instagram enjoyed a good year in the ...

Advertiser of the Month MENA: Corona

Egyptian chocolate maker Corona doubled its Ad Awareness in March in Egypt.

YouGov Technology Rankings 2021 MENA

YouGov’s Technology Rankings 2021 MENA reveal Apple, Google and WhatsApp are the brands with the most positive impression among consumers in UAE, Saudi Arabia ...

Over half of UAE residents plan to use online shopping and delivery services in the future

YouGov’s FMCG Report 2021 offers a high-level overview of changing shopping behavior during the pandemic in 17 global markets In the UAE, online delivery ...

Nearly half of UAE residents plan to engage in charity during Ramadan this year

While residents’ spending across most shopping categories is unlikely to change, their expenditure on charity is likely to increase this year as compared to ...

UAE residents feel safe after taking the vaccine but some worry about the long-term effects

Among the four vaccines available in the country, residents trust Sinopharm the most

Toyota tops YouGov’s 2021 Automotive Rankings in Saudi Arabia

The Japanese carmaker enjoys the best brand health among Saudi residents The 2021 rankings are dominated by Japanese brands, with four leading names featuring ...

YouGov Automotive Rankings 2021 Saudi Arabia

In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...

Ad of the month KSA – Maggi

Over the course of February, Maggi achieved the highest uplift in Ad Awareness of any brand in KSA

Almost six in ten UAE consumers think watching ads in exchange for free content is a fair deal

New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The ...

More than three-quarters of UAE residents plan to cut down their non-essential spending in 2021

YouGov’s new whitepaper reveals the financial habits and preferences in 17 global markets UAE residents’ financial priorities for 2021 are focussed on home and ...

On the money: YouGov’s Global Banking & Finance Report 2021

COVID-19 has had a dramatic impact on the international financial services industry – causing disruption to global economies, supply chains, work forces, and consumers.

International Media Consumption Report 2021: Is there a new normal?

The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...

More than a third of UAE kids aged 6 years or under own an iPad or tablet

Young kids up to age six are more likely to own a separate device than use an adult’s or share among siblings

YouGov launches Global Fan Profiles – the most complete data in esports

New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...

During January, Pepsi achieved the highest uplift in Ad Awareness of any brand in Egypt

pepsi_Ad Awareness

Key Tourism Trends in the Middle East for 2021

YouGov’s new report, Key Tourism Trends in the Middle East for 2021 provides a synopsis of the consumer trends shaping travel and tourism in ...

FIFA World Cup tops YouGov Sport’s Global Buzz 2021 Rankings in UAE

Five major football events featured in the list of top ten IPL 2020 hosted by UAE appears within the top five rankings The kingdom’s ...

International study: How many people will take the COVID vaccine?

Thai people, Britons and Danes are the most willing to take the vaccine, in UAE and KSA more than half say so

AD of the month EGY – Schweppes December 2020

During December 2020, Schweppes achieved the highest uplift in Ad Awareness of any brand in Egypt

A large majority of UAE residents are interested in lucky draws

YouGov looked at lucky draw competitions run in the UAE to understand a little more about who takes part and what they may want ...