YouGov | Results

Dettol, Galaxy, Nescafe and Juhayna top YouGov’s FMCG/CPG Rankings 2021 in Egypt

The rankings reveal the brands in Egypt that are perceived as delivering best against their brand premise on key brand health-related metrics. The FMCG ...

Dettol, Galaxy, Almarai and Nadec top YouGov’s FMCG/CPG Rankings 2021 in Saudi Arabia

The rankings reveal the brands in KSA that are perceived as delivering best against their brand promise on key brand health related metrics. The ...

Dettol, Oreo and Almarai top YouGov’s FMCG/CPG Rankings 2021 in UAE

The rankings reveal the brands that are perceived as delivering best against their brand promise on key brand health-related metrics as shared by UAE ...

YouGov FMCG/ CPG Rankings 2021 KSA

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

YouGov FMCG/ CPG Rankings 2021 UAE

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

YouGov FMCG/ CPG Rankings 2021 Egypt

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

An inside look into Saudi Arabia's Gen Z Video streamers

According to YouGov’s International Media Consumption Report 2021, the COVID-19 crisis accelerated the global demand for streaming content. 72% of Saudi Arabia's Gen Z ...

Who is a regular streamer in Saudi Arabia?

Data from YouGov profiles shows Netflix is the most popular streaming service in the kingdom, with highest consumption coming from the youngest adults

If price were not a constraint, half of UAE residents would take a flight to space

A majority are optimistic about space tourism and think in ten years tourists will routinely travel to space

More than half of UAE residents are willing to pay more for 5G access

YouGov’s latest report reveals attitudes and behaviours towards 5G in 17 key markets

Tokyo Olympics 2020: Can the commitment towards Diversity & Inclusion bring the world together?

With the Tokyo Olympics’ successfully drawing a close, YouGov’s latest survey takes a look at the public’s view of diversity and inclusion at sporting ...

How safe are the COVID-19 vaccines seen as internationally?

YouGov’s global study shows how safe are Covid vaccines seen across 38 markets

Ad of the Month (UAE) – ADNOC

The share of adults in UAE who saw an ADNOC ad in the previous two weeks increased by six points from 39% to 45% ...

More than half of UAE & KSA residents trust review and rating sites and find them to be useful

While residents of both countries display similar levels of trust in review sites, the UAE public is more likely to find them useful

Ad of the month (KSA): Coca-Cola

According to data by YouGov’s BrandIndex, the percentage of people in Saudi Arabia who saw a Coca-Cola ad in the previous two weeks increased ...

International travel sentiment is the strongest among UAE residents than other global consumers

YouGov’s new report throws light on the travel plans, considerations, and motivations of consumers from 25 markets globally

Emirates tops YouGov’s Recommend Rankings 2021 in the UAE

Sports brands dominate the rankings, with three leading names featuring in the top 10 list

Adidas tops YouGov’s Recommend Rankings 2021 in Saudi Arabia

The top ten list this year sees a dominance of sportswear and travel brands

iPhone tops YouGov’s Recommend Rankings 2021 in Egypt

Malls and entertainment venues dominate the top 10 list, with four leading names making the list

Ad of the month (Egypt) – Sting

According to data tracked by YouGov’s BrandIndex, carbonated energy drink Sting saw the highest rise in Ad Awareness between May 25 to June 24 ...

YouGov Recommend Rankings 2021 MENA

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...

UAE & KSA residents consider Pfizer-Biotech the safest Covid-19 vaccine

UAE residents are more likely to trust the safety of all the available vaccines than the KSA public

FIFA Women’s World Cup’s popularity peaks among UAE residents with nearly half showing interest

Women’s soccer has the highest following among any other sport across the 13 surveyed markets

Most UAE residents think live events only for vaccinated people will help curb Covid in the Emirates

Once vaccinated, residents are most comfortable visiting outdoor public places but less relaxed about attending concerts and wedding events

Ad of the month UAE: Vimto

Vimto wins the YouGov Ad of the Month for May after registering the most significant spike in Ad Awareness scores out of any brand ...

Ad of the month EGY – Talaat Moustafa Group

Leading community real estate developer in Egypt, Talaat Moustafa Group (TMG) Holding achieved the highest uplift in Ad Awareness of any brand in Egypt ...

UAE residents willing to adopt augmented reality for retail shopping

Among the different categories, consumers are most likely to try this solution for clothing and technology

YouGov BrandIndex data reveal the Top Ten Year-on-Year Movers of Ramadan in UAE

YouGov data shows the brands with the biggest change in Ad Awareness scores year-on-year during the holy month

Appetite for travel recovers in the Middle East as a majority of residents plan a vacation in 2021

New data from YouGov reveals changing travel sentiment in the United Arab Emirates and Saudi Arabia since last year

Advertiser Of The Month MENA: Vimto

Vimto enjoys a significant improvement in its Ad Awareness in Saudi Arabia during the holy month of Ramadan.

Advertiser of the Month MENA: Corona

While the term ‘Corona’ isn’t likely to evoke any sweet sentiments at the first instance for obvious reasons, the oldest confectionery and chocolate company ...

WhatsApp, Apple and Google top YouGov’s Technology Rankings 2021 in MENA

These tech giants have the most positive impression among consumers in UAE, Saudi and Egypt WhatsApp and Instagram enjoyed a good year in the ...

YouGov Technology Rankings 2021 MENA

YouGov’s Technology Rankings 2021 MENA reveal Apple, Google and WhatsApp are the brands with the most positive impression among consumers in UAE, Saudi Arabia ...

Over half of UAE residents plan to use online shopping and delivery services in the future

YouGov’s FMCG Report 2021 offers a high-level overview of changing shopping behavior during the pandemic in 17 global markets In the UAE, online delivery ...

Nearly half of UAE residents plan to engage in charity during Ramadan this year

While residents’ spending across most shopping categories is unlikely to change, their expenditure on charity is likely to increase this year as compared to ...

UAE residents feel safe after taking the vaccine but some worry about the long-term effects

Among the four vaccines available in the country, residents trust Sinopharm the most

Toyota tops YouGov’s 2021 Automotive Rankings in Saudi Arabia

The Japanese carmaker enjoys the best brand health among Saudi residents The 2021 rankings are dominated by Japanese brands, with four leading names featuring ...

YouGov Automotive Rankings 2021 Saudi Arabia

In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...

Ad of the month KSA – Maggi

Over the course of February, Maggi achieved the highest uplift in Ad Awareness of any brand in KSA

Almost six in ten UAE consumers think watching ads in exchange for free content is a fair deal

New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The ...

More than three-quarters of UAE residents plan to cut down their non-essential spending in 2021

YouGov’s new whitepaper reveals the financial habits and preferences in 17 global markets UAE residents’ financial priorities for 2021 are focussed on home and ...

On the money: YouGov’s Global Banking & Finance Report 2021

COVID-19 has had a dramatic impact on the international financial services industry – causing disruption to global economies, supply chains, work forces, and consumers.

International Media Consumption Report 2021: Is there a new normal?

The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...

More than a third of UAE kids aged 6 years or under own an iPad or tablet

Young kids up to age six are more likely to own a separate device than use an adult’s or share among siblings

YouGov launches Global Fan Profiles – the most complete data in esports

New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...

During January, Pepsi achieved the highest uplift in Ad Awareness of any brand in Egypt

pepsi_Ad Awareness

Key Tourism Trends in the Middle East for 2021

YouGov’s new report, Key Tourism Trends in the Middle East for 2021 provides a synopsis of the consumer trends shaping travel and tourism in ...

FIFA World Cup tops YouGov Sport’s Global Buzz 2021 Rankings in UAE

Five major football events featured in the list of top ten IPL 2020 hosted by UAE appears within the top five rankings The kingdom’s ...

International study: How many people will take the COVID vaccine?

Thai people, Britons and Danes are the most willing to take the vaccine, in UAE and KSA more than half say so

AD of the month EGY – Schweppes December 2020

During December 2020, Schweppes achieved the highest uplift in Ad Awareness of any brand in Egypt

A large majority of UAE residents are interested in lucky draws

YouGov looked at lucky draw competitions run in the UAE to understand a little more about who takes part and what they may want ...

International study: How has coronavirus affected people’s personal lives?

A new survey in 14 countries and regions looks at the impact of COVID-19 on people’s relationships and mental health

Improving immunity was a key reason to participate in the Dubai Fitness Challenge this year

Among residents who did not participate, fear of catching the Covid infection was the top reason

Emirates, Almarai and Google dominate YouGov’s 2020 Best Brand Rankings in MENA

These brands enjoy the best brand health among residents in the UAE, KSA and Egypt, respectively Technology giants Google, WhatsApp and YouTube make an ...

Google tops YouGov’s 2020 Best Brand Rankings in Egypt

The tech giant yet again leads the rankings with the best brand health amongst Egypt residents Despite topping the rankings, tech brands have noted ...

Almarai tops YouGov’s 2020 Best Brand Rankings in KSA

The much-loved Saudi dairy company has the best brand health amongst KSA residents Homegrown brands such as Almarai, Al Baik, Saudia and mada lead ...

Emirates tops YouGov’s 2020 Best Brand Rankings in the UAE

Despite flight restrictions, Dubai’s flag carrier airline continues to have the best brand health among UAE residents YouTube makes an improvement of +2.5 and ...

More than a fourth of UAE residents are unwilling to travel until a Covid cure is available

Among those planning to travel, staycation appears to be the most popular form of holiday during the pandemic

AD of the month UAE– Global Village October 2020

During October, Global Village achieved the highest uplift in Ad Awareness of any brand in the UAE

Middle Eastern countries rank among the leading video game streaming markets in the world

YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets

Riyad bank creates greatest Ad Awareness in Saudi Arabia in September

During September, Riyad Bank achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia

Vacation Dream: Where the world wants to go on its holidays

With travel restrictions easing in parts of the world, the travel and tourism industry has been keen to kick-start the recovery. Our new whitepaper, ...

Nearly half of UAE residents feel positive about the support offered by banks during Covid19

As economic uncertainties increase, residents seek measures that help protect their financial position and reduce or avoid any debt obligations.

World’s most admired 2020

The Obamas are the world’s most admired man and woman

2020 Customer Loyalty Rankings - UAE, KSA & Egypt

2020 YouGov BrandIndex Customer Loyalty Rankings show that Emirates, Almarai and Carrefour have the most loyal customers in the UAE, KSA and Egypt, respectively. ...

Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt

The consumer retail giant becomes the brand with the most loyal customers in the country

Almarai tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in KSA

Saudi’s food conglomerate retains its position as the brand with the most loyal customers in the country

Emirates tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in the UAE

Dubai’s flag carrier airline remains the brand with the most loyal customers in the country

Emirates, Almarai and Carrefour top the 2020 YouGov BrandIndex Customer Loyalty Rankings in MENA

These brands have the most loyal customers in the UAE, KSA and Egypt

Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public

During August, Panda achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia

A vast majority of public in Saudi Arabia claim the new VAT rate has affected their finances

Residents claim to have reduced their spending in major categories recently due to the threefold increase in tax

UAE residents hesitant to travel due to Coronavirus, but likely to do so if the trip in incentivised

The survey shows residents are more likely to travel domestically than overseas in the near future

A large majority of UAE residents favour the economy becoming cashless

More than half claim to have paid in cash less often since the Coronavirus outbreak

Resuming tourism will benefit the economy, but many worry about sharing public spaces with tourists

Concern is the highest about sharing shopping areas with tourists, followed by restaurants

Optimism about personal finances is on the rise among UAE residents

As economic activity gradually picks up in the country, residents seem positive about the future of their finances

UAE residents eager to return to shopping malls & beaches, not in a hurry to attend music concerts

A new YouGov survey, combined with BrandIndex daily data shows intent to visit leisure and entertainment venues is gradually recovering as businesses start reopening

Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June

Amazon becomes the brand with the greatest Ad Awareness uplift in June

Talaat Moustafa Group’s controversial advertisement leads to uplifts in brand perception

Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial

UAE residents are more likely than KSA public to wear a mask & use a sanitiser amidst Coronavirus

YouGov in partnership with the Institute of Global Health Innovation (IGHI) at Imperial College London gathers insights on preventive measure taken by people in ...

Banking & Finance employees are the happiest with their company’s behaviour during the pandemic

Although most UAE employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others

Vimto’s Ramadan campaign succeeds in achieving Ad Awareness in KSA

During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA

KSA residents are more positive than UAE residents about COVID recovery

While KSA residents show similar level of optimism for both national and global recovery, UAE public are less confident about things improving globally

UAE residents respond positively to KFC’s proactive measures in response to COVID-19

The brand’s positive Buzz and Impression have seen an uplift amidst the pandemic

Public service messages from Dubai Police strike a chord with UAE residents amid the COVID-19 crisis

During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE

UAE residents are increasingly engaging in board games, online classes & baking amidst the outbreak

The frequency of undertaking these activities has increased more than usual as residents follow the stay at home guidelines

YouGov’s International COVID-19 tracker shows consistent fear levels across 26 surveyed countries

Latest round-up of YouGov’s coronavirus survey results

UAE and KSA residents prepare to spend more time online this year in Ramadan than in previous years

While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home

Increasing number of UAE and KSA residents are concerned about job and income loss due to the Corona

In addition to this, most residents think the pandemic will incur long-lasting damage to their respective economies

YouGov’s international COVID-19 tracker reveals changing global attitudes towards the Coronavirus

Latest round-up of YouGov’s coronavirus survey results

More than half of UAE & KSA residents are worried about a loved one contracting the Coronavirus

Although fear about personally contracting the virus has stabilised over time, worry about a loved one getting sick is a top concern among residents

Dettol’s public service messages strike a chord with UAE residents amid ongoing Coronavirus crisis

During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE

YouGov data on COVID-19

With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...

Concern about COVID-19 stabilizes as UAE & KSA residents stay at home & practice social distancing

YouGov’s COVID-19 tracker continues to measure public attitudes and behaviours around the pandemic

Most UAE professionals expect a long recovery period for their businesses to overcome COVID-19

The number of working residents claiming the pandemic has impacted their businesses has increased considerably over the past weeks

Increasing number of UAE and KSA residents are scared they will contract the Coronavirus

A vast majority of UAE working professionals claim the Coronavirus has impacted their business

Although cancelled or delayed business trips emerged as the most visible initial impact of the virus, declining sales is expected to be the greatest ...

A majority of UAE and KSA residents are fearful of contracting the Coronavirus

YouGov’s ongoing tracker reveals how residents are reacting to the rising number of Coronavirus cases

COVID-19 Consumer Monitor

As COVID-19 continues to spread across the planet, we are seeing disruptions in many aspect of life. Brands need to continuously check how the situation ...

Providing monetary support to their families is the top financial goal among UAE working residents

This goal is a priority for people aged 25+ years compared to their younger counterparts