Gen Zs in UAE have a strong desire for international travel and a higher preference for luxury stay than other global consumers
Did you know that 58% of KSA Business travellers and 57% of UAE business travellers have taken more than one business trip over the ...
Talkwalker and YouGov publish a report looking at the evolution of Gulf Cooperation Council (GCC) consumer behavior during Ramadan 2022
Download YouGov's latest Profile Peek on UAE consumers who prefer sustainable brands
Women were more likely than men to feel the adverse impacts of Covid on their mental health
YouGov's Automotive & Mobility Rankings 2022 reveal the top ten brands in terms of overall brand health according to residents of KSA
YouGov's latest rankings provide insights to the top brands and improvers for automative and mobility in India
For a majority, shopping and online food delivery behaviours are most likely to remain the same as last year
YouGov’s latest infographic, ‘Future of Media Consumption in the UAE ' ' provides a view on ever-evolving media consumption habits and media channel preferences.
Music apps are the most popular way to discover new tunes among women across the globe
Download YouGov's latest infographic, "Changing financial landscape of Saudi Arabia", to get insights into Saudi consumers' digital banking appetite and awareness of cryptocurrency.
More than a third of KSA residents who are aware of cryptocurrency, plan to invest in them
YouGov’s Travel and Tourism Rankings reveal the brands that generated the most NET positive impression among the UAE residents
49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% expect to up music streaming consumption in the next ...
YouGov’s Travel & Tourism: Brand & Destination Rankings Report 2022 reveals the top ranked consumer brands within the sector, and the destinations consumers favor ...
YouGov's latest study shows the impact of the new work week policy on the lives of UAE residents
YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive buzz in 2021
YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive buzz in 2021
YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive buzz in 2021
Google topped YouGov's Best Buzz Rankings 2021 in Egypt followed by National Bank of Egypt and Dettol taking the second and third spot respectively.
Saudia topped YouGov's Best Buzz Rankings 2021 in the KSA followed by Neom and Adidas taking the second and third spot respectively.
Emirates topped YouGov's Best Buzz Rankings 2021 in the UAE followed by iPhone and Apple taking the second and third spot respectively. Expo Dubai ...
YouGov’s 2022 Sports Buzz Rankings reveal the sports brands that generated the most NET positive buzz in the past year.
Download YouGov’s latest infographic, ‘Power & Reach of Gaming Influencers in the UAE’ to get insights on the profile of gaming influencer followers.
Download YouGov’s latest infographic, ‘UAE’s outlook towards future of AI and automation’ to, get unique insights on UAE residents' feelings, attitudes, societal impacts and ...
As the world gears up to enter the holiday season, YouGov’s latest survey reveals 51% of UAE residents are planning to take a domestic ...
YouGov’s 2021 most admired list reveals which public figures people look up to
YouGov’s latest report reveals attitudes and beliefs towards AI across 17 global markets
YouGov BrandIndex shows Global Village's Ad Awareness saw an 11.5 percentage points rise in November.
YouGov Destination Index shows Dubai & Abu Dhabi are the top choices of UAE residents for their next trip
According to YouGov’s latest survey, 3 in 4 UAE residents follow some kind of social media influencer, out of which 29% follow health/fitness influencers.
YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to the public
YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to UAE residents
Homegrown brands dominate the brand rankings this year, highlighting the strength of local brands within the kingdom
Best Brand Rankings 2021 Egypt
YouGov analysis reveals Emirates as the best-ranked brand amongst consumers in the UAE.
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the ...
YouGov’s new gaming report examines the global influencer fanbase across 17 global markets
The rankings reveal the top ten brands that enjoy the best brand health among UAE residents
The rankings reveal the brands that enjoy the best brand health among KSA public
The rankings reveal the top ten brands that enjoy the best brand health among UAE residents
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top-ranked consumer brands within the sector. The Rankings are ...
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top-ranked consumer brands within the sector. The Rankings are ...
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top-ranked consumer brands within the sector. The Rankings are ...
The rankings reveal the financial services brands that have been the most successful at converting aware consumers into considerers of brands The UAE rankings ...
YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are ...
YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event
Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel
Most residents are eager to experience innovation and world-class technology at the Expo
The rankings reveal the brands in Egypt that are perceived as delivering best against their brand premise on key brand health-related metrics. The FMCG ...
The rankings reveal the brands in KSA that are perceived as delivering best against their brand promise on key brand health related metrics. The ...
The rankings reveal the brands that are perceived as delivering best against their brand promise on key brand health-related metrics as shared by UAE ...
YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...
YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...
YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...
According to YouGov’s International Media Consumption Report 2021, the COVID-19 crisis accelerated the global demand for streaming content. 72% of Saudi Arabia's Gen Z ...
Data from YouGov profiles shows Netflix is the most popular streaming service in the kingdom, with highest consumption coming from the youngest adults
A majority are optimistic about space tourism and think in ten years tourists will routinely travel to space
YouGov’s latest report reveals attitudes and behaviours towards 5G in 17 key markets
With the Tokyo Olympics’ successfully drawing a close, YouGov’s latest survey takes a look at the public’s view of diversity and inclusion at sporting ...
YouGov’s global study shows how safe are Covid vaccines seen across 38 markets
The share of adults in UAE who saw an ADNOC ad in the previous two weeks increased by six points from 39% to 45% ...
While residents of both countries display similar levels of trust in review sites, the UAE public is more likely to find them useful
According to data by YouGov’s BrandIndex, the percentage of people in Saudi Arabia who saw a Coca-Cola ad in the previous two weeks increased ...
YouGov’s new report throws light on the travel plans, considerations, and motivations of consumers from 25 markets globally
Sports brands dominate the rankings, with three leading names featuring in the top 10 list
The top ten list this year sees a dominance of sportswear and travel brands
Malls and entertainment venues dominate the top 10 list, with four leading names making the list
According to data tracked by YouGov’s BrandIndex, carbonated energy drink Sting saw the highest rise in Ad Awareness between May 25 to June 24 ...
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
UAE residents are more likely to trust the safety of all the available vaccines than the KSA public
Women’s soccer has the highest following among any other sport across the 13 surveyed markets
Once vaccinated, residents are most comfortable visiting outdoor public places but less relaxed about attending concerts and wedding events
YouGov’s latest infographic: “Travel aspirations of people of Middle East”, showcases UAE and KSA consumers’ sentiment and attitudes towards travel in 2021.
Vimto wins the YouGov Ad of the Month for May after registering the most significant spike in Ad Awareness scores out of any brand ...
Leading community real estate developer in Egypt, Talaat Moustafa Group (TMG) Holding achieved the highest uplift in Ad Awareness of any brand in Egypt ...
Among the different categories, consumers are most likely to try this solution for clothing and technology
YouGov data shows the brands with the biggest change in Ad Awareness scores year-on-year during the holy month
New data from YouGov reveals changing travel sentiment in the United Arab Emirates and Saudi Arabia since last year
Vimto enjoys a significant improvement in its Ad Awareness in Saudi Arabia during the holy month of Ramadan.
While the term ‘Corona’ isn’t likely to evoke any sweet sentiments at the first instance for obvious reasons, the oldest confectionery and chocolate company ...
These tech giants have the most positive impression among consumers in UAE, Saudi and Egypt WhatsApp and Instagram enjoyed a good year in the ...
Egyptian chocolate maker Corona doubled its Ad Awareness in March in Egypt.
YouGov’s Technology Rankings 2021 MENA reveal Apple, Google and WhatsApp are the brands with the most positive impression among consumers in UAE, Saudi Arabia ...
YouGov’s FMCG Report 2021 offers a high-level overview of changing shopping behavior during the pandemic in 17 global markets In the UAE, online delivery ...
While residents’ spending across most shopping categories is unlikely to change, their expenditure on charity is likely to increase this year as compared to ...
Among the four vaccines available in the country, residents trust Sinopharm the most
The Japanese carmaker enjoys the best brand health among Saudi residents The 2021 rankings are dominated by Japanese brands, with four leading names featuring ...
In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...
Over the course of February, Maggi achieved the highest uplift in Ad Awareness of any brand in KSA
New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The ...
YouGov’s new whitepaper reveals the financial habits and preferences in 17 global markets UAE residents’ financial priorities for 2021 are focussed on home and ...
COVID-19 has had a dramatic impact on the international financial services industry – causing disruption to global economies, supply chains, work forces, and consumers.
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...
Young kids up to age six are more likely to own a separate device than use an adult’s or share among siblings
New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...
pepsi_Ad Awareness
YouGov’s new report, Key Tourism Trends in the Middle East for 2021 provides a synopsis of the consumer trends shaping travel and tourism in ...
Five major football events featured in the list of top ten IPL 2020 hosted by UAE appears within the top five rankings The kingdom’s ...
Thai people, Britons and Danes are the most willing to take the vaccine, in UAE and KSA more than half say so