YouGov | Results

Summer time is family time for people in UAE and KSA

New YouGov research reveals the routine changes people make during summers to beat the heat in UAE and KSA (Comments: 1)

Ad of the month – Egypt – Birell

This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt. (Comments: 16)
Emirates, Almarai and Facebook are most positively perceived brands in MENA in 2018

The brands continue to dominate the region according to YouGov BrandIndex scores (Comments: 25)
Facebook is the most positively perceived brand in Egypt

The social network has the best brand health among Egyptian consumers (Comments: 10)
Almarai is the most positively perceived brand in Saudi Arabia

The food and beverage company continues to have the best brand health among Saudi consumers (Comments: 5)
Emirates continues to reign supreme in the UAE

Dubai’s flag carrier airline continues to have the best brand health among UAE consumers according to YouGov BrandIndex index rankings (Comments: 3)
Childhood obesity may be linked to excessive use of technology

The increase in access to technology and its use by children has been one of the rising concerns among parents globally. Close to 9 ... (Comments: 19)
Al Ansari Exchange’s summer promotion a success in UAE

Al Ansari Exchange is the brand that has achieved the biggest uplift in its Ad Awareness in the UAE in June. Al Ansari Exchange ... (Comments: 9)
YouGov reconfirms commitment to MENA by focusing on data products and data services

As part of its commitment to make its MENA offering fully online, YouGov, the international data and analytics group, is focusing its work in ... (Comments: 0)
Brands focus on Social Media Advertisement to grab consumers’ attention

More than half (52%) notice advertisements when scrolling through their newsfeed. 3 in 10 respondents notice the ads/post in the newsfeed also, more people ... (Comments: 3)
Vimto's latest campaign a success in Saudi Arabia

Throughout the Holy Month of Ramadan, YouGov BrandIndex data shows Vimto is the brand that achieved the greatest uplift in its Ad Awareness score ... (Comments: 20)
Ramadan presents opportunities for UAE retailers

Over half of UAE shoppers already have purchases in mind that they want to make this Ramadan (Comments: 8)
Ramadan presents opportunities to Saudi retailers

Almost half of Saudi shoppers already have in mind purchases they want to make this Ramadan (Comments: 31)
Mercedes-Benz sees largest shift in positive brand health among KSA women since driving ban lifted

Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the historical royal decree announcing women will be able ... (Comments: 63)
Emirates and Almarai top 2018 Women’s Choice Brand Rankings

Emirates and Almarai are the most Impressive brands among women in the UAE and Saudi Arabia according to the 2018 Women’s Choice Brand Rankings ... (Comments: 37)