Public sentiment of personal finances is positive overall yet unemployment and pay cuts still loom in the minds of consumers Insurance and investments stand as least important and least practiced ...
The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November
Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...
YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.
-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...
-Brands should use their platform to promote relevant messaging on social issues -Taking the correct social stand is important and can influence the opinion ...
YouGov BrandIndex reveals the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt
The smartphone giant continues to reign supreme among consumers in the country
The real estate giant is the most recommended brand in the country, ahead of Emirates and Al Baik
The UAE’s flag carrier airline is the most recommended brand among consumers, ahead of Emaar and Almarai
YouGov BrandIndex reveals mada has achieved the biggest uplift in its Ad Awareness in Saudi Arabia in the month of October
Despite the government’s nation-wide anti-plastic drive this year, there is low awareness among people about such campaigns emphasizing an urgent need to create awareness
One out of five women in the UAE celebrate Halloween, although men are likely to spend more on the revelries
YouGov BrandIndex data shows iPhone perception scores equal with Samsung Galaxy for the first time since 2016
A large majority in UAE & KSA consume news via social media yet only 14% of them trust this as a news source 31% ...