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Vacation Dream: Where the world wants to go on its holidays

With travel restrictions easing in parts of the world, the travel and tourism industry has been keen to kick-start the recovery. Our new whitepaper, ...

Nearly half of UAE residents feel positive about the support offered by banks during Covid19

As economic uncertainties increase, residents seek measures that help protect their financial position and reduce or avoid any debt obligations.

World’s most admired 2020

The Obamas are the world’s most admired man and woman

Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt

The consumer retail giant becomes the brand with the most loyal customers in the country

Almarai tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in KSA

Saudi’s food conglomerate retains its position as the brand with the most loyal customers in the country

Emirates tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in the UAE

Dubai’s flag carrier airline remains the brand with the most loyal customers in the country

Emirates, Almarai and Carrefour top the 2020 YouGov BrandIndex Customer Loyalty Rankings in MENA

These brands have the most loyal customers in the UAE, KSA and Egypt

Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public

During August, Panda achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia

A vast majority of public in Saudi Arabia claim the new VAT rate has affected their finances

Residents claim to have reduced their spending in major categories recently due to the threefold increase in tax

UAE residents hesitant to travel due to Coronavirus, but likely to do so if the trip in incentivised

The survey shows residents are more likely to travel domestically than overseas in the near future

A large majority of UAE residents favour the economy becoming cashless

More than half claim to have paid in cash less often since the Coronavirus outbreak

Resuming tourism will benefit the economy, but many worry about sharing public spaces with tourists

Concern is the highest about sharing shopping areas with tourists, followed by restaurants

Optimism about personal finances is on the rise among UAE residents

As economic activity gradually picks up in the country, residents seem positive about the future of their finances

UAE residents eager to return to shopping malls & beaches, not in a hurry to attend music concerts

A new YouGov survey, combined with BrandIndex daily data shows intent to visit leisure and entertainment venues is gradually recovering as businesses start reopening

Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June

Amazon becomes the brand with the greatest Ad Awareness uplift in June

Talaat Moustafa Group’s controversial advertisement leads to uplifts in brand perception

Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial

UAE residents are more likely than KSA public to wear a mask & use a sanitiser amidst Coronavirus

YouGov in partnership with the Institute of Global Health Innovation (IGHI) at Imperial College London gathers insights on preventive measure taken by people in ...

Banking & Finance employees are the happiest with their company’s behaviour during the pandemic

Although most UAE employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others

Vimto’s Ramadan campaign succeeds in achieving Ad Awareness in KSA

During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA

KSA residents are more positive than UAE residents about COVID recovery

While KSA residents show similar level of optimism for both national and global recovery, UAE public are less confident about things improving globally

UAE residents respond positively to KFC’s proactive measures in response to COVID-19

The brand’s positive Buzz and Impression have seen an uplift amidst the pandemic

Public service messages from Dubai Police strike a chord with UAE residents amid the COVID-19 crisis

During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE

UAE residents are increasingly engaging in board games, online classes & baking amidst the outbreak

The frequency of undertaking these activities has increased more than usual as residents follow the stay at home guidelines

YouGov’s International COVID-19 tracker shows consistent fear levels across 26 surveyed countries

Latest round-up of YouGov’s coronavirus survey results

UAE and KSA residents prepare to spend more time online this year in Ramadan than in previous years

While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home

Increasing number of UAE and KSA residents are concerned about job and income loss due to the Corona

In addition to this, most residents think the pandemic will incur long-lasting damage to their respective economies

YouGov’s international COVID-19 tracker reveals changing global attitudes towards the Coronavirus

Latest round-up of YouGov’s coronavirus survey results

More than half of UAE & KSA residents are worried about a loved one contracting the Coronavirus

Although fear about personally contracting the virus has stabilised over time, worry about a loved one getting sick is a top concern among residents

Dettol’s public service messages strike a chord with UAE residents amid ongoing Coronavirus crisis

During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE

YouGov data on COVID-19

With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...

Concern about COVID-19 stabilizes as UAE & KSA residents stay at home & practice social distancing

YouGov’s COVID-19 tracker continues to measure public attitudes and behaviours around the pandemic

Most UAE professionals expect a long recovery period for their businesses to overcome COVID-19

The number of working residents claiming the pandemic has impacted their businesses has increased considerably over the past weeks

Increasing number of UAE and KSA residents are scared they will contract the Coronavirus

A vast majority of UAE working professionals claim the Coronavirus has impacted their business

Although cancelled or delayed business trips emerged as the most visible initial impact of the virus, declining sales is expected to be the greatest ...

A majority of UAE and KSA residents are fearful of contracting the Coronavirus

YouGov’s ongoing tracker reveals how residents are reacting to the rising number of Coronavirus cases

COVID-19 Consumer Monitor

As COVID-19 continues to spread across the planet, we are seeing disruptions in many aspect of life. Brands need to continuously check how the situation ...

Providing monetary support to their families is the top financial goal among UAE working residents

This goal is a priority for people aged 25+ years compared to their younger counterparts

Colgate achieves the greatest uplift in Ad Awareness among UAE residents

During February, Colgate achieved the highest uplift in Ad Awareness of any brand in the UAE

Emirates, Almarai and WhatsApp top the YouGov BrandIndex 2020 Women’s Choice Rankings in MENA

These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt

WhatsApp tops the 2020 Women’s Choice Rankings in Egypt for the second year in a row

The messaging service app retains its top position with the highest Impression score among women in Egypt

Almarai tops the 2020 Women’s Choice Rankings in Saudi Arabia

The food conglomerate has the most positive Impression among women in the country

Emirates tops the 2020 Women’s Choice Brand Rankings in the UAE

Dubai’s flag-carrier airline continues to hold its dominating position and achieves the most positive Impression among women in the country

GCC residents more likely to see Coronavirus as a major threat than people in Europe and America

YouGov’s international study conducted in 23 countries and regions captures the sentiments of people and the differing attitude to the disease

More than half of UAE residents feel the Expo will boost the country’s economy

A large majority is likely to attend it and most people are excited to experience ‘innovation’ at the mega event

Etihad Airway’s recent communication achieves cut-through among UAE residents

UAE’s national airline has achieved the highest uplift in Ad Awareness in January

A large majority of UAE residents like the new national logo

Most people associate the design with the ‘Seven Emirates and the seven founding fathers’

Emirates, Almarai and WhatsApp top the 2019 YouGov BrandIndex Buzz Rankings in the Middle East

These brands have generated the most positive Buzz among residents of the UAE, Saudi Arabia and Egypt

Almarai tops the 2019 YouGov BrandIndex Buzz Rankings in Saudi Arabia

Saudi’s food conglomerate regains the top spot and becomes the brand with the most positive Buzz amongst Saudi consumers

Emirates tops the 2019 YouGov BrandIndex Buzz Rankings in the UAE for the third time

Dubai’s flag-carrier airline continues to hold the top position, reigning as the brand with the most positive Buzz amongst UAE residents

WhatsApp tops the 2019 YouGov BrandIndex Buzz Rankings 2019 in Egypt

The messaging service app continues to hold the top position, leading as the brand with the most positive Buzz amongst consumers in Egypt

Half of UAE residents are likely to buy a self-driving car in the future

Men are more likely than women to own an autonomous car and many consider it safer than its human-driven counterpart

Sunsilk’s ‘Rethink Pink’ campaign strikes a chord with UAE residents, especially women

The haircare brand has achieved the biggest uplift in its Ad Awareness in the UAE in December

A majority of UAE residents are optimistic about 2020

Although most people are happy with the way 2019 turned out, many more expect the new year to be better

Global Village’s re-opening campaign continues to resonate with UAE residents

The multicultural attraction secures YouGov’s “Ad of the Month” title for the second month in a row

More than half of UAE residents favour the country’s new sugar tax

High income earners are more likely to support the new sin tax

Emirates, mada and iPhone top the 2019 YouGov Brand Advocacy Rankings in the Middle East

The Internet search giant is the most recommended brand by Indian consumers

iPhone tops the 2019 YouGov Brand Advocacy Rankings in Egypt

The smartphone giant is the most recommended brand among consumers in Egypt

mada tops the 2019 YouGov Brand Advocacy Rankings in Saudi Arabia

The Saudi payment network is the most recommended brand among consumers in the Kingdom

Emirates tops the 2019 YouGov Brand Advocacy Rankings in the UAE

The UAE’s flag carrier airline has the strongest brand advocacy among consumers in the UAE

Dubai residents feel positive about this year’s Dubai Fitness Challenge

Most participants said the 2019 challenge helped them to meet their fitness goals

Global Village’s latest adverts achieve cut-through among UAE residents

The multicultural attraction has seen the biggest uplift in Ad Awareness in the UAE in October

UAE residents want innovation in smartphones but don’t expect it to happen anytime soon

YouGov analysis shows that incremental innovations by smartphone brands drive media interest but do not seem to be winning consumers over

UAE residents are more uncomfortable having a robot as a boss than a colleague

Men are more relaxed than women about sharing a professional life with robots

iPhone, Alrajhi Bank and Facebook top the 2019 YouGov NextGen Word of Mouth Rankings in MENA

These brands have created the most positive chatter among young adults in the UAE, Saudi Arabia and Egypt, respectively

Facebook tops the 2019 YouGov NextGen Word of Mouth Rankings in Egypt

The social networking giant is the most positively talked about brand amongst young adults in Egypt

Alrajhi Bank tops the 2019 YouGov NextGen Word of Mouth Rankings in Saudi Arabia

The bank is the most positively talked about brand amongst young adults in the country

iPhone tops the 2019 YouGov NextGen Word of Mouth Rankings in the UAE

The smartphone giant is the most positively talked about brand amongst young adults in the country

The New iPhone 11 series launch achieves the greatest uplift in Ad Awareness

Launch of the new iPhones 11, 11 Pro and 11 Pro Max and the associated ad campaign achieved the most cut through in terms ...

Amazon’s rebrand from Souq.com is positively received by UAE residents

Most brand health metrics continue to show improvement post rebrand

2019 Infographic: What makes a good PR story?

We asked people across GCC who work in the media industry what they look for in a press release

More than half of UAE residents trust brands with a social presence

Around two-thirds are likely to purchase from social media in the future

International poll: most expect to feel impact of climate change, many think it will make us extinct

New YouGov study of 30,000 people in 28 countries and regions uncovers noticeable differences in attitudes between East and West

KFC’s new ads raise awareness in the UAE

The brand’s latest adverts have had the largest cut through in terms of Ad Awareness in UAE

UAE parents have high concerns over their child’s exposure to inappropriate online content

Although parents of 10+ year olds have high concerns over their children’s internet usage, they have less control in place over their online activities

Emirates, Al Baik and Google are the healthiest brands in MENA in 2019

These brands continue to dominate the region according to YouGov’s annual brand health rankings

Google is the most positively perceived brand in Egypt

The search giant has the best brand health among Egyptian consumers

Al Baik is the most positively perceived brand in Saudi Arabia

The fast-food company has the best brand health among Saudi consumers

Emirates tops YouGov’s annual brand health rankings yet again

Dubai’s flag carrier airline continues to have the best brand health among UAE consumers

Samsung generates greatest uplift in Ad Awareness in KSA in July

The brand’s latest TV advert has had the largest cut through in terms of Ad Awareness amongst KSA residents

Majority of UAE parents consider technology to be beneficial to their child’s development

Parents who are 40 years+ are more likely to believe this and they are more liberal in their child’s interactions with technology as compared ...

Is Maestro reshaping the pizza market in Saudi Arabia?

The home-grown pizza chain has improved its brand health over the year and is giving tough competition to global pizza brands in the country

Bill Gates and Michelle Obama are the most admired people in the world

Yougov presents a list of the most admired people in the world

Amusement parks are the most preferred spots for a staycation in the UAE

Although most people in the country choose to visit these parks, many prefer wildlife outings and adventurous getaways for short breaks

Domino’s “Calamity-free Eid” campaign achieves cut-through among KSA residents

The fast-food brand has achieved the highest uplift in Ad awareness in KSA during June

UAE residents open to sustainable fashion but price still drives purchases

While cost is the biggest influence, many say they would buy sustainable fashion once they know more about it

Lack of driving experience is the biggest roadblock for would-be women drivers in Saudi Arabia

The number of women stating this as the reason for not driving has increased since the last year

Meraas’s recent expansion drives positive brand perception among UAE residents

The Dubai-based firm records significant improvement in Brand Health and Media Metrics over the past year

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OmniBus is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading omnibus and targeted research ...

Amazon.ae’s launch campaign strikes a chord with UAE residents

Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May

More than half of UAE residents are taking steps to beat air pollution

Conserving electricity, setting the air-conditioner at a higher temperature and recycling or reusing products are some of the top measures taken

Majority of UAE residents think their smart device is spying on them

Research into how people feel about technology reveals that many also have concerns about data privacy

Most UAE residents say their usage of grocery apps will increase during Ramadan

Usage of grocery apps is likely to increase more among fasters than the non-fasters

UAE and Egypt consumers respond positively to Netflix’s original content

The original content by the company seems to be enhancing its Buzz and Impression scores in these countries

ADNOC Distribution’s Fuel Up and Fly Off campaign creates desired results among UAE residents

The new campaign achieves the highest uplift in Ad Awareness in the UAE in April, and also increases Consideration for the brand

Most UAE residents would seek professional help for mental health issues

Women are more likely than men to seek an expert as compared to men

Three episodes down, most fans are confident Jon Snow will win the Game of Thrones

Sister Arya Stark is the second best contender to take the Iron Throne

Emirates, Apple and Google top the 2019 YouGov BrandIndex Workforce Rankings in MENA

Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands

Google tops the YouGov BrandIndex 2019 Workforce Rankings in Egypt

The technology giant is the brand that residents of Egypt would be the proudest to work for

Apple tops the YouGov BrandIndex 2019 Workforce Rankings in Saudi Arabia

The smartphone giant is the brand that Saudi consumers would be the proudest to work for