Half of UAE residents want to lose weight
New Research found men and women differ both in terms of what they are hoping to achieve and what they are doing to attain it
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UAE residents don’t consider the most ‘toxic’ male traits very ‘masculine’ in nature
Although aggressiveness, being unemotional and feeling superior to women come out as the most ‘toxic’ traits, they are considered the least masculine by people
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Three in four UAE parents think their child’s school provides value for money
While the vast majority of UAE parents believe their child’s school offers value for money, a sizeable number thinks they do not, new data ...
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Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for the Middle East
These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.
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WhatsApp tops the charts in the annual YouGov BrandIndex Buzz Rankings 2018 for Egypt
The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt
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Saudi fast food favorite Al Baik is the top brand in the 2018 YouGov BrandIndex Buzz Rankings
The fast food chain leads the rankings, becoming the brand with the most positive buzz amongst Saudi consumers
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Emirates tops UAE’s YouGov BrandIndex Buzz Rankings 2018, ahead of Samsung and WhatsApp
The Dubai based carrier tops the annual rankings for the fourth consecutive year
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How far can the modernisation of logos affect UAE consumers’ brand loyalty?
The latest YouGov survey explores UAE consumers’ brand loyalty in connection to modernisation of logos and reveals the changes that consumers are receptive to
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Is your judgement a reflection on someone’s level of control?
A new YouGov survey explores how much perceived control UAE residents have across a range of personal characteristics surrounding their day to day lives ...
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Etihad Airways’ ‘Choose Well’ ad campaign cuts-through among UAE residents
With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE
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How financially knowledgeable are consumers in the UAE?
Public sentiment of personal finances is positive overall yet unemployment and pay cuts still loom in the minds of consumers Insurance and investments stand ...
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Global Village sees the biggest uplift in Ad Awareness in the UAE in November
The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November
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Are men now more mindful of their calorie intake than women?
Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...
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Black Friday campaigns were a success among UAE e-tailers, with noon.com seeing the greatest uplift
YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.
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Is today’s consumer really spending a quarter of their day glued to their smartphone?
-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...
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