With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. Central to this is our global ...
YouGov’s COVID-19 tracker continues to measure public attitudes and behaviours around the pandemic
The number of working residents claiming the pandemic has impacted their businesses has increased considerably over the past weeks
Increasing number of UAE and KSA residents are scared they will contract the Coronavirus
Although cancelled or delayed business trips emerged as the most visible initial impact of the virus, declining sales is expected to be the greatest ...
YouGov’s ongoing tracker reveals how residents are reacting to the rising number of Coronavirus cases
As COVID-19 continues to spread across the planet, we are seeing disruptions in many aspect of life. Brands need to continuously check how the situation ...
This goal is a priority for people aged 25+ years compared to their younger counterparts
During February, Colgate achieved the highest uplift in Ad Awareness of any brand in the UAE
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
The messaging service app retains its top position with the highest Impression score among women in Egypt
The food conglomerate has the most positive Impression among women in the country
Dubai’s flag-carrier airline continues to hold its dominating position and achieves the most positive Impression among women in the country
YouGov’s international study conducted in 23 countries and regions captures the sentiments of people and the differing attitude to the disease
A large majority is likely to attend it and most people are excited to experience ‘innovation’ at the mega event
UAE’s national airline has achieved the highest uplift in Ad Awareness in January
Most people associate the design with the ‘Seven Emirates and the seven founding fathers’
These brands have generated the most positive Buzz among residents of the UAE, Saudi Arabia and Egypt
Saudi’s food conglomerate regains the top spot and becomes the brand with the most positive Buzz amongst Saudi consumers
Dubai’s flag-carrier airline continues to hold the top position, reigning as the brand with the most positive Buzz amongst UAE residents
The messaging service app continues to hold the top position, leading as the brand with the most positive Buzz amongst consumers in Egypt
Men are more likely than women to own an autonomous car and many consider it safer than its human-driven counterpart
The haircare brand has achieved the biggest uplift in its Ad Awareness in the UAE in December
Although most people are happy with the way 2019 turned out, many more expect the new year to be better
The multicultural attraction secures YouGov’s “Ad of the Month” title for the second month in a row
High income earners are more likely to support the new sin tax
The Internet search giant is the most recommended brand by Indian consumers
The smartphone giant is the most recommended brand among consumers in Egypt
The Saudi payment network is the most recommended brand among consumers in the Kingdom
The UAE’s flag carrier airline has the strongest brand advocacy among consumers in the UAE
Most participants said the 2019 challenge helped them to meet their fitness goals
The multicultural attraction has seen the biggest uplift in Ad Awareness in the UAE in October
YouGov analysis shows that incremental innovations by smartphone brands drive media interest but do not seem to be winning consumers over
Men are more relaxed than women about sharing a professional life with robots
These brands have created the most positive chatter among young adults in the UAE, Saudi Arabia and Egypt, respectively
The social networking giant is the most positively talked about brand amongst young adults in Egypt
The bank is the most positively talked about brand amongst young adults in the country
The smartphone giant is the most positively talked about brand amongst young adults in the country
Launch of the new iPhones 11, 11 Pro and 11 Pro Max and the associated ad campaign achieved the most cut through in terms ...
Most brand health metrics continue to show improvement post rebrand
We asked people across GCC who work in the media industry what they look for in a press release
Around two-thirds are likely to purchase from social media in the future
New YouGov study of 30,000 people in 28 countries and regions uncovers noticeable differences in attitudes between East and West
The brand’s latest adverts have had the largest cut through in terms of Ad Awareness in UAE
Although parents of 10+ year olds have high concerns over their children’s internet usage, they have less control in place over their online activities
These brands continue to dominate the region according to YouGov’s annual brand health rankings
The search giant has the best brand health among Egyptian consumers
The fast-food company has the best brand health among Saudi consumers
Dubai’s flag carrier airline continues to have the best brand health among UAE consumers
The brand’s latest TV advert has had the largest cut through in terms of Ad Awareness amongst KSA residents
Parents who are 40 years+ are more likely to believe this and they are more liberal in their child’s interactions with technology as compared ...
The home-grown pizza chain has improved its brand health over the year and is giving tough competition to global pizza brands in the country
Yougov presents a list of the most admired people in the world
Although most people in the country choose to visit these parks, many prefer wildlife outings and adventurous getaways for short breaks
The fast-food brand has achieved the highest uplift in Ad awareness in KSA during June
While cost is the biggest influence, many say they would buy sustainable fashion once they know more about it
The number of women stating this as the reason for not driving has increased since the last year
The Dubai-based firm records significant improvement in Brand Health and Media Metrics over the past year
OmniBus is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading omnibus and targeted research ...
Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May
Conserving electricity, setting the air-conditioner at a higher temperature and recycling or reusing products are some of the top measures taken
Research into how people feel about technology reveals that many also have concerns about data privacy
Usage of grocery apps is likely to increase more among fasters than the non-fasters
The original content by the company seems to be enhancing its Buzz and Impression scores in these countries
The new campaign achieves the highest uplift in Ad Awareness in the UAE in April, and also increases Consideration for the brand
Women are more likely than men to seek an expert as compared to men
Sister Arya Stark is the second best contender to take the Iron Throne
Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands
The technology giant is the brand that residents of Egypt would be the proudest to work for
The smartphone giant is the brand that Saudi consumers would be the proudest to work for
Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
Men are more likely to buy a car online as compared to women
The vast majority of UAE residents think this initiative will make their lives better
The smartphone brand has achieved the greatest uplift in its Ad Awareness in both these countries in March
86% are ready to undergo training in first aid and CPR
Someone’s nationality is seen as the biggest reason for discrimination
Pizza Hut's new campaign achieved greatest uplift in Ad Awareness in the UAE
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
The messaging service app has dethroned Facebook to become the brand with the highest Impression score among women in Egypt
Dubai’s flag-carrier airline is the most impressive brand amongst women in the country
The smartphone giant has the most positive Impression among women in the country
New Research found men and women differ both in terms of what they are hoping to achieve and what they are doing to attain ...
Although aggressiveness, being unemotional and feeling superior to women come out as the most ‘toxic’ traits, they are considered the least masculine by people
While the vast majority of UAE parents believe their child’s school offers value for money, a sizeable number thinks they do not, new data ...
These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.
The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt
The fast food chain leads the rankings, becoming the brand with the most positive buzz amongst Saudi consumers
The latest YouGov survey explores UAE consumers’ brand loyalty in connection to modernisation of logos and reveals the changes that consumers are receptive to
A new YouGov survey explores how much perceived control UAE residents have across a range of personal characteristics surrounding their day to day lives ...
With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE
Public sentiment of personal finances is positive overall yet unemployment and pay cuts still loom in the minds of consumers Insurance and investments stand ...
The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November
Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...
YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.
-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...
-Brands should use their platform to promote relevant messaging on social issues -Taking the correct social stand is important and can influence the opinion ...
YouGov BrandIndex reveals the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt
The smartphone giant continues to reign supreme among consumers in the country
The real estate giant is the most recommended brand in the country, ahead of Emirates and Al Baik
The UAE’s flag carrier airline is the most recommended brand among consumers, ahead of Emaar and Almarai