YouGov | YouGov |

Eight in ten UAE residents think Smart Dubai will make Dubai the world’s happiest city

The vast majority of UAE residents think this initiative will make their lives better

Samsung’s ad awareness rises in the UAE and KSA

The smartphone brand has achieved the greatest uplift in its Ad Awareness in both these countries in March

Three-quarters of UAE residents are willing to give help once the Good Samaritan Law is introduced

86% are ready to undergo training in first aid and CPR

Four in five UAE residents feel they have faced discrimination while looking for work

Someone’s nationality is seen as the biggest reason for discrimination

Pizza Hut sees the biggest uplift in Ad Awareness in the UAE in February

Pizza Hut's new campaign achieved greatest uplift in Ad Awareness in the UAE

Emirates, Apple and WhatsApp top the YouGov BrandIndex 2019 Women’s Choice Rankings in MENA

These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt

WhatsApp tops the 2019 Women’s Choice Rankings in Egypt

The messaging service app has dethroned Facebook to become the brand with the highest Impression score among women in Egypt

Emirates tops the 2019 Women’s Choice Brand Rankings in the UAE

Dubai’s flag-carrier airline is the most impressive brand amongst women in the country

Apple tops the 2019 Women’s Choice Brand Rankings in Saudi Arabia

The smartphone giant has the most positive Impression among women in the country

Half of UAE residents want to lose weight

New Research found men and women differ both in terms of what they are hoping to achieve and what they are doing to attain ...

UAE residents don’t consider the most ‘toxic’ male traits very ‘masculine’ in nature

Although aggressiveness, being unemotional and feeling superior to women come out as the most ‘toxic’ traits, they are considered the least masculine by people

Three in four UAE parents think their child’s school provides value for money

While the vast majority of UAE parents believe their child’s school offers value for money, a sizeable number thinks they do not, new data ...

Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for the Middle East

These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.

WhatsApp tops the charts in the annual YouGov BrandIndex Buzz Rankings 2018 for Egypt

The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt

Saudi fast food favorite Al Baik is the top brand in the 2018 YouGov BrandIndex Buzz Rankings

The fast food chain leads the rankings, becoming the brand with the most positive buzz amongst Saudi consumers

Emirates tops UAE’s YouGov BrandIndex Buzz Rankings 2018, ahead of Samsung and WhatsApp

The Dubai based carrier tops the annual rankings for the fourth consecutive year

How far can the modernisation of logos affect UAE consumers’ brand loyalty?

The latest YouGov survey explores UAE consumers’ brand loyalty in connection to modernisation of logos and reveals the changes that consumers are receptive to

Is your judgement a reflection on someone’s level of control?

A new YouGov survey explores how much perceived control UAE residents have across a range of personal characteristics surrounding their day to day lives ...

Etihad Airways’ ‘Choose Well’ ad campaign cuts-through among UAE residents

With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE

How financially knowledgeable are consumers in the UAE?

Public sentiment of personal finances is positive overall yet unemployment and pay cuts still loom in the minds of consumers Insurance and investments stand ...

Global Village sees the biggest uplift in Ad Awareness in the UAE in November

The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November

Are men now more mindful of their calorie intake than women?

Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...

Black Friday campaigns were a success among UAE e-tailers, with noon.com seeing the greatest uplift

YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.

Is today’s consumer really spending a quarter of their day glued to their smartphone?

-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...