According to YouGov’s International Media Consumption Report 2021, the COVID-19 crisis accelerated the global demand for streaming content. 72% of Saudi Arabia's Gen Z use TV on-demand and catch-up services ...
Data from YouGov profiles shows Netflix is the most popular streaming service in the kingdom, with highest consumption coming from the youngest adults
A majority are optimistic about space tourism and think in ten years tourists will routinely travel to space
YouGov’s latest report reveals attitudes and behaviours towards 5G in 17 key markets
With the Tokyo Olympics’ successfully drawing a close, YouGov’s latest survey takes a look at the public’s view of diversity and inclusion at sporting ...
YouGov’s global study shows how safe are Covid vaccines seen across 38 markets
The share of adults in UAE who saw an ADNOC ad in the previous two weeks increased by six points from 39% to 45% ...
While residents of both countries display similar levels of trust in review sites, the UAE public is more likely to find them useful
According to data by YouGov’s BrandIndex, the percentage of people in Saudi Arabia who saw a Coca-Cola ad in the previous two weeks increased ...
YouGov’s new report throws light on the travel plans, considerations, and motivations of consumers from 25 markets globally
Sports brands dominate the rankings, with three leading names featuring in the top 10 list
The top ten list this year sees a dominance of sportswear and travel brands
Malls and entertainment venues dominate the top 10 list, with four leading names making the list
According to data tracked by YouGov’s BrandIndex, carbonated energy drink Sting saw the highest rise in Ad Awareness between May 25 to June 24 ...
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
UAE residents are more likely to trust the safety of all the available vaccines than the KSA public
Women’s soccer has the highest following among any other sport across the 13 surveyed markets
Once vaccinated, residents are most comfortable visiting outdoor public places but less relaxed about attending concerts and wedding events
Vimto wins the YouGov Ad of the Month for May after registering the most significant spike in Ad Awareness scores out of any brand ...
Leading community real estate developer in Egypt, Talaat Moustafa Group (TMG) Holding achieved the highest uplift in Ad Awareness of any brand in Egypt ...
Among the different categories, consumers are most likely to try this solution for clothing and technology
YouGov data shows the brands with the biggest change in Ad Awareness scores year-on-year during the holy month
New data from YouGov reveals changing travel sentiment in the United Arab Emirates and Saudi Arabia since last year
Vimto enjoys a significant improvement in its Ad Awareness in Saudi Arabia during the holy month of Ramadan.
While the term ‘Corona’ isn’t likely to evoke any sweet sentiments at the first instance for obvious reasons, the oldest confectionery and chocolate company ...
These tech giants have the most positive impression among consumers in UAE, Saudi and Egypt WhatsApp and Instagram enjoyed a good year in the ...
YouGov’s Technology Rankings 2021 MENA reveal Apple, Google and WhatsApp are the brands with the most positive impression among consumers in UAE, Saudi Arabia ...
YouGov’s FMCG Report 2021 offers a high-level overview of changing shopping behavior during the pandemic in 17 global markets In the UAE, online delivery ...
While residents’ spending across most shopping categories is unlikely to change, their expenditure on charity is likely to increase this year as compared to ...
Among the four vaccines available in the country, residents trust Sinopharm the most
The Japanese carmaker enjoys the best brand health among Saudi residents The 2021 rankings are dominated by Japanese brands, with four leading names featuring ...
In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...
Over the course of February, Maggi achieved the highest uplift in Ad Awareness of any brand in KSA
New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The ...
YouGov’s new whitepaper reveals the financial habits and preferences in 17 global markets UAE residents’ financial priorities for 2021 are focussed on home and ...
COVID-19 has had a dramatic impact on the international financial services industry – causing disruption to global economies, supply chains, work forces, and consumers.
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...
Young kids up to age six are more likely to own a separate device than use an adult’s or share among siblings
New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...
pepsi_Ad Awareness
YouGov’s new report, Key Tourism Trends in the Middle East for 2021 provides a synopsis of the consumer trends shaping travel and tourism in ...
Five major football events featured in the list of top ten IPL 2020 hosted by UAE appears within the top five rankings The kingdom’s ...
Thai people, Britons and Danes are the most willing to take the vaccine, in UAE and KSA more than half say so
During December 2020, Schweppes achieved the highest uplift in Ad Awareness of any brand in Egypt
YouGov looked at lucky draw competitions run in the UAE to understand a little more about who takes part and what they may want ...
A new survey in 14 countries and regions looks at the impact of COVID-19 on people’s relationships and mental health
Among residents who did not participate, fear of catching the Covid infection was the top reason
These brands enjoy the best brand health among residents in the UAE, KSA and Egypt, respectively Technology giants Google, WhatsApp and YouTube make an ...
The tech giant yet again leads the rankings with the best brand health amongst Egypt residents Despite topping the rankings, tech brands have noted ...
The much-loved Saudi dairy company has the best brand health amongst KSA residents Homegrown brands such as Almarai, Al Baik, Saudia and mada lead ...
Despite flight restrictions, Dubai’s flag carrier airline continues to have the best brand health among UAE residents YouTube makes an improvement of +2.5 and ...
Among those planning to travel, staycation appears to be the most popular form of holiday during the pandemic
During October, Global Village achieved the highest uplift in Ad Awareness of any brand in the UAE
YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets
During September, Riyad Bank achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia
With travel restrictions easing in parts of the world, the travel and tourism industry has been keen to kick-start the recovery. Our new whitepaper, ...
As economic uncertainties increase, residents seek measures that help protect their financial position and reduce or avoid any debt obligations.
The Obamas are the world’s most admired man and woman
2020 YouGov BrandIndex Customer Loyalty Rankings show that Emirates, Almarai and Carrefour have the most loyal customers in the UAE, KSA and Egypt, respectively. ...
The consumer retail giant becomes the brand with the most loyal customers in the country
Saudi’s food conglomerate retains its position as the brand with the most loyal customers in the country
Dubai’s flag carrier airline remains the brand with the most loyal customers in the country
These brands have the most loyal customers in the UAE, KSA and Egypt
During August, Panda achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia
Residents claim to have reduced their spending in major categories recently due to the threefold increase in tax
The survey shows residents are more likely to travel domestically than overseas in the near future
More than half claim to have paid in cash less often since the Coronavirus outbreak
Concern is the highest about sharing shopping areas with tourists, followed by restaurants
As economic activity gradually picks up in the country, residents seem positive about the future of their finances
A new YouGov survey, combined with BrandIndex daily data shows intent to visit leisure and entertainment venues is gradually recovering as businesses start reopening
Amazon becomes the brand with the greatest Ad Awareness uplift in June
Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial
YouGov in partnership with the Institute of Global Health Innovation (IGHI) at Imperial College London gathers insights on preventive measure taken by people in ...
Although most UAE employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others
During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA
While KSA residents show similar level of optimism for both national and global recovery, UAE public are less confident about things improving globally
The brand’s positive Buzz and Impression have seen an uplift amidst the pandemic
During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE
The frequency of undertaking these activities has increased more than usual as residents follow the stay at home guidelines
Latest round-up of YouGov’s coronavirus survey results
While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home
In addition to this, most residents think the pandemic will incur long-lasting damage to their respective economies
Latest round-up of YouGov’s coronavirus survey results
Although fear about personally contracting the virus has stabilised over time, worry about a loved one getting sick is a top concern among residents
During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE
With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...
YouGov’s COVID-19 tracker continues to measure public attitudes and behaviours around the pandemic
The number of working residents claiming the pandemic has impacted their businesses has increased considerably over the past weeks
Increasing number of UAE and KSA residents are scared they will contract the Coronavirus
Although cancelled or delayed business trips emerged as the most visible initial impact of the virus, declining sales is expected to be the greatest ...
YouGov’s ongoing tracker reveals how residents are reacting to the rising number of Coronavirus cases
As COVID-19 continues to spread across the planet, we are seeing disruptions in many aspect of life. Brands need to continuously check how the situation ...
This goal is a priority for people aged 25+ years compared to their younger counterparts
During February, Colgate achieved the highest uplift in Ad Awareness of any brand in the UAE
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
The messaging service app retains its top position with the highest Impression score among women in Egypt
The food conglomerate has the most positive Impression among women in the country
Dubai’s flag-carrier airline continues to hold its dominating position and achieves the most positive Impression among women in the country
YouGov’s international study conducted in 23 countries and regions captures the sentiments of people and the differing attitude to the disease
A large majority is likely to attend it and most people are excited to experience ‘innovation’ at the mega event