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Majority of UAE parents consider technology to be beneficial to their child’s development

Parents who are 40 years+ are more likely to believe this and they are more liberal in their child’s interactions with technology as compared ...

Is Maestro reshaping the pizza market in Saudi Arabia?

The home-grown pizza chain has improved its brand health over the year and is giving tough competition to global pizza brands in the country

Bill Gates and Michelle Obama are the most admired people in the world

Yougov presents a list of the most admired people in the world

Amusement parks are the most preferred spots for a staycation in the UAE

Although most people in the country choose to visit these parks, many prefer wildlife outings and adventurous getaways for short breaks

Domino’s “Calamity-free Eid” campaign achieves cut-through among KSA residents

The fast-food brand has achieved the highest uplift in Ad awareness in KSA during June

UAE residents open to sustainable fashion but price still drives purchases

While cost is the biggest influence, many say they would buy sustainable fashion once they know more about it

Lack of driving experience is the biggest roadblock for would-be women drivers in Saudi Arabia

The number of women stating this as the reason for not driving has increased since the last year

Meraas’s recent expansion drives positive brand perception among UAE residents

The Dubai-based firm records significant improvement in Brand Health and Media Metrics over the past year

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OmniBus is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading omnibus and targeted research ...

Amazon.ae’s launch campaign strikes a chord with UAE residents

Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May

More than half of UAE residents are taking steps to beat air pollution

Conserving electricity, setting the air-conditioner at a higher temperature and recycling or reusing products are some of the top measures taken

Majority of UAE residents think their smart device is spying on them

Research into how people feel about technology reveals that many also have concerns about data privacy

Most UAE residents say their usage of grocery apps will increase during Ramadan

Usage of grocery apps is likely to increase more among fasters than the non-fasters

UAE and Egypt consumers respond positively to Netflix’s original content

The original content by the company seems to be enhancing its Buzz and Impression scores in these countries

ADNOC Distribution’s Fuel Up and Fly Off campaign creates desired results among UAE residents

The new campaign achieves the highest uplift in Ad Awareness in the UAE in April, and also increases Consideration for the brand

Most UAE residents would seek professional help for mental health issues

Women are more likely than men to seek an expert as compared to men

Three episodes down, most fans are confident Jon Snow will win the Game of Thrones

Sister Arya Stark is the second best contender to take the Iron Throne

Emirates, Apple and Google top the 2019 YouGov BrandIndex Workforce Rankings in MENA

Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands

Google tops the YouGov BrandIndex 2019 Workforce Rankings in Egypt

The technology giant is the brand that residents of Egypt would be the proudest to work for

Apple tops the YouGov BrandIndex 2019 Workforce Rankings in Saudi Arabia

The smartphone giant is the brand that Saudi consumers would be the proudest to work for

Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE

1 in 5 UAE residents are likely to buy a new car online

Men are more likely to buy a car online as compared to women

Eight in ten UAE residents think Smart Dubai will make Dubai the world’s happiest city

The vast majority of UAE residents think this initiative will make their lives better

Samsung’s ad awareness rises in the UAE and KSA

The smartphone brand has achieved the greatest uplift in its Ad Awareness in both these countries in March

Three-quarters of UAE residents are willing to give help once the Good Samaritan Law is introduced

86% are ready to undergo training in first aid and CPR

Four in five UAE residents feel they have faced discrimination while looking for work

Someone’s nationality is seen as the biggest reason for discrimination

Pizza Hut sees the biggest uplift in Ad Awareness in the UAE in February

Pizza Hut's new campaign achieved greatest uplift in Ad Awareness in the UAE

Emirates, Apple and WhatsApp top the YouGov BrandIndex 2019 Women’s Choice Rankings in MENA

These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt

WhatsApp tops the 2019 Women’s Choice Rankings in Egypt

The messaging service app has dethroned Facebook to become the brand with the highest Impression score among women in Egypt

Emirates tops the 2019 Women’s Choice Brand Rankings in the UAE

Dubai’s flag-carrier airline is the most impressive brand amongst women in the country

Apple tops the 2019 Women’s Choice Brand Rankings in Saudi Arabia

The smartphone giant has the most positive Impression among women in the country

Half of UAE residents want to lose weight

New Research found men and women differ both in terms of what they are hoping to achieve and what they are doing to attain ...

UAE residents don’t consider the most ‘toxic’ male traits very ‘masculine’ in nature

Although aggressiveness, being unemotional and feeling superior to women come out as the most ‘toxic’ traits, they are considered the least masculine by people

Three in four UAE parents think their child’s school provides value for money

While the vast majority of UAE parents believe their child’s school offers value for money, a sizeable number thinks they do not, new data ...

Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for the Middle East

These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.

WhatsApp tops the charts in the annual YouGov BrandIndex Buzz Rankings 2018 for Egypt

The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt

Saudi fast food favorite Al Baik is the top brand in the 2018 YouGov BrandIndex Buzz Rankings

The fast food chain leads the rankings, becoming the brand with the most positive buzz amongst Saudi consumers

How far can the modernisation of logos affect UAE consumers’ brand loyalty?

The latest YouGov survey explores UAE consumers’ brand loyalty in connection to modernisation of logos and reveals the changes that consumers are receptive to

Is your judgement a reflection on someone’s level of control?

A new YouGov survey explores how much perceived control UAE residents have across a range of personal characteristics surrounding their day to day lives ...

Etihad Airways’ ‘Choose Well’ ad campaign cuts-through among UAE residents

With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE

How financially knowledgeable are consumers in the UAE?

Public sentiment of personal finances is positive overall yet unemployment and pay cuts still loom in the minds of consumers Insurance and investments stand ...

Global Village sees the biggest uplift in Ad Awareness in the UAE in November

The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November

Are men now more mindful of their calorie intake than women?

Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...

Black Friday campaigns were a success among UAE e-tailers, with noon.com seeing the greatest uplift

YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.

Is today’s consumer really spending a quarter of their day glued to their smartphone?

-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...

Brands should be taking more action on social issues rather than just advocating a message

-Brands should use their platform to promote relevant messaging on social issues -Taking the correct social stand is important and can influence the opinion ...

Emirates, Emaar and iPhone are the most advocated brands in the Middle East

YouGov BrandIndex reveals the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt

iPhone remains the ‘most recommended’ brand in Egypt

The smartphone giant continues to reign supreme among consumers in the country

Emaar named 'most recommended' brand in Saudi Arabia

The real estate giant is the most recommended brand in the country, ahead of Emirates and Al Baik

Emirates has the strongest brand advocacy in the UAE

The UAE’s flag carrier airline is the most recommended brand among consumers, ahead of Emaar and Almarai

mada’s latest digital adverts have got people talking

YouGov BrandIndex reveals mada has achieved the biggest uplift in its Ad Awareness in Saudi Arabia in the month of October

Are UAE residents aware of plastic legislations in the country?

Despite the government’s nation-wide anti-plastic drive this year, there is low awareness among people about such campaigns emphasizing an urgent need to create awareness

UAE females more likely to embrace Halloween

One out of five women in the UAE celebrate Halloween, although men are likely to spend more on the revelries

Is iPhone in decline among UAE customers?

YouGov BrandIndex data shows iPhone perception scores equal with Samsung Galaxy for the first time since 2016

Is social media a boon or a bane for GCC residents?

A large majority in UAE & KSA consume news via social media yet only 14% of them trust this as a news source 31% ...

Ad of the month Egypt – Huawei

Huawei is the brand that has achieved the greatest uplift in its Ad Awareness in Egypt in September

Fast food advertising influences GCC residents to make unhealthy choices

1 out of 5 people purchase fast food every week after watching a related advert

iPhone, Facebook and Saudia are the most talked about brands among Middle East millennials

iPhone is the most positively talked about brand amongst millennials in the UAE, Facebook is on top in Egypt and Saudia is the most ...

Saudia is the most positively talked about brand among millennials in Saudi Arabia

The national carrier has the most positive image among the Saudi millennials, ahead of Apple and Samsung

iPhone is the most positively talked about brand among millennials in the UAE

The smartphone brand is the most favourably discussed brand among millennials in the country, ahead of Facebook and WhatsApp

Facebook continues to reign supreme among millennials in Egypt

The social media giant is the most positively perceived brand among Egypt millennials, ahead of WhatsApp and iPhone

ADNOC Distribution: The widespread introduction of self-service refuelling leads to perception shift

YouGov BrandIndex data shows the perception shift among consumers ever since the announcement of self-service refuelling stations by ADNOC Distribution

Warner Bros. World launches in Abu Dhabi with a successful ad campaign

This month, Warner Bros. World is the brand which has achieved the highest uplift in its Ad Awareness in the UAE

GCC residents feel domestic help need regular time off

Over 4 in 5 respondents stated doing their daily household chores themselves 7 in 10 respondents feel full time domestic help need regular time ...

Women drivers are set to transform the auto market in Saudi Arabia

A quarter of women in Saudi Arabia have already applied for a driving license and of those who have not, 3 in 5 intend ...

Summer time is family time for people in UAE and KSA

New YouGov research reveals the routine changes people make during summers to beat the heat in UAE and KSA

Ad of the month – Egypt – Birell

This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt.

Emirates, Almarai and Facebook are most positively perceived brands in MENA in 2018

The brands continue to dominate the region according to YouGov BrandIndex scores

Facebook is the most positively perceived brand in Egypt

The social network has the best brand health among Egyptian consumers

Almarai is the most positively perceived brand in Saudi Arabia

The food and beverage company continues to have the best brand health among Saudi consumers

Emirates continues to reign supreme in the UAE

Dubai’s flag carrier airline continues to have the best brand health among UAE consumers according to YouGov BrandIndex index rankings

Childhood obesity may be linked to excessive use of technology

The increase in access to technology and its use by children has been one of the rising concerns among parents globally. Close to 9 ...

Al Ansari Exchange’s summer promotion a success in UAE

Al Ansari Exchange is the brand that has achieved the biggest uplift in its Ad Awareness in the UAE in June. Al Ansari Exchange ...

YouGov reconfirms commitment to MENA by focusing on data products and data services

As part of its commitment to make its MENA offering fully online, YouGov, the international data and analytics group, is focusing its work in ...

Brands focus on Social Media Advertisement to grab consumers’ attention

More than half (52%) notice advertisements when scrolling through their newsfeed. 3 in 10 respondents notice the ads/post in the newsfeed also, more people ...

Vimto's latest campaign a success in Saudi Arabia

Throughout the Holy Month of Ramadan, YouGov BrandIndex data shows Vimto is the brand that achieved the greatest uplift in its Ad Awareness score ...

Ramadan presents opportunities for UAE retailers

Over half of UAE shoppers already have purchases in mind that they want to make this Ramadan

Ramadan presents opportunities to Saudi retailers

Almost half of Saudi shoppers already have in mind purchases they want to make this Ramadan

Mercedes-Benz sees largest shift in positive brand health among KSA women since driving ban lifted

Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the historical royal decree announcing women will be able ...

Emirates and Almarai top 2018 Women’s Choice Brand Rankings

Emirates and Almarai are the most Impressive brands among women in the UAE and Saudi Arabia according to the 2018 Women’s Choice Brand Rankings ...

Multi-brand online-only stores most popular choice for half of UAE and KSA online shoppers

Fresh research into attitudes and behaviour towards ecommerce in the UAE and Saudi Arabia has found that 51% of UAE consumers and 52% of ...

2018 sees largest increase in consumer brand advocacy yet for UAE’s newest theme parks

According to new data released today by YouGov BrandIndex, the UAE’s newest theme parks are making their biggest impression yet on consumers in 2018.

86% of UAE companies intend to hire in the next year

Fresh findings from the Middle East Job Index survey conducted by the Middle East’s #1 job site, Bayt.com, and YouGov has found a positive ...

Souq.com acquisition proves positive move for Amazon.com

Amazon.com has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq.com debuts in the country’s top five ...

UAE optimistic for 2018 despite expecting VAT to be a challenge one month in

In the first month after the introduction of Value Added Tax, YouGov surveyed over 1,000 UAE residents to understand their sentiment towards the country, ...

84% of UAE professionals want to be challenged at work

Nowadays, what makes a company or an organization an ideal place to work for in the UAE depends on many different elements that may ...

Don’t just collect data. Connect data.

With a purely digital research solution in the MENA region, YouGov's CEO – Stephan Shakespeare unveils the reasons why online research is leading the ...

Emirates, Almarai and Facebook are most positively perceived brands in MENA three years running

The latest Best Brand Rankings released by YouGov BrandIndex have recorded home-grown mega brands Emirates and Almarai, and global social media behemoth Facebook as ...

Mobile survey participation rises to 61% as YouGov offers purely digital research service in MENA

YouGov has made its research operations purely digital in the Middle East, North Africa making it the only leading global market research company in ...

Rise of streaming services sees radio and CDs suffer while broadcast TV stands strong

New research from YouGov Omnibus shows just how rapidly media trends are shifting in Saudi Arabia and the UAE. In the past 12 months ...

UAE among top countries for female workplace equality in MENA

According to the ‘Working Women in the Middle East and North Africa’ survey by Bayt.com and YouGov, over three in four women in the ...

20-Country study finds personality is more important than good looks in a romantic partner

A new international YouGov study into the characteristics people most prefer in a romantic partner has found that personality is most likely to be ...

72% of UAE residents plan something extraordinary this UAE National Day

In the lead up to their nation’s 46th National Day, UAE residents claim they plan to do something extraordinary to mark the occasion. Social ...

78% of UAE's employed are thinking of starting their own business or have already attempted to do so

The UAE is making a conscious effort to promote and support small and medium-sized enterprises as they are believed to be one of the ...

Emaar, Emirates and iPhone lead brand advocacy in Middle East countries

According to the latest brand rankings from YouGov BrandIndex, Emaar, Emirates and iPhone are the number one brands consumers are most likely to recommend ...

Infographic: FIFA World Cup 2018 Qualification - Reaction from Egypt and Saudi Arabia

Infographic: How excited Saudi and Egyptian football fans are about their FIFA World Cup 2018 qualification.

94% of UAE in-house marketers say engaging with social media influencers benefits their brand

Fresh research conducted by YouGov Omnibus for leading strategic public relations business BPG Cohn & Wolfe has revealed that 94% of in-house marketers in ...

Digital platforms need to beware of “fake news” to maintain GCC consumer trust

According to new YouGov research, consumers believe digital platforms are the most vulnerable when it comes to problems with “fake news” in the GCC.

Abu Dhabi and Dubai ranked top cities to live and work in the Middle East

A new ‘Top Cities in the Middle East and North Africa’, survey conducted by YouGov and Bayt.com - the Middle East’s #1 Job Site, ...

Facebook and Apple are most viral brands among Middle East millennials

Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...

Eight in 10 Saudis agree women should drive in the Kingdom

Following a historical decree issued by King Salman last month to allow women in Saudi Arabia to drive, YouGov polled over 500 residents in ...

Media better represents millennials and baby boomers than advertising

Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country ...

Major car brands may be in line for a boost from Saudi women

Toyota is the strongest car brand among women in Saudi Arabia, however when comparing the perception of car brands by gender, Chevrolet stands apart ...

8 in 10 GCC media professionals believe data adds weight to a PR story

YouGov’s latest research among media professionals across the GCC has found widespread consensus about the value and components of a compelling PR story and ...

The Arab world: A perspective from Britain

In partnership with Arab News and the Council for the Advancement of Arab-British Understanding (CAABU), YouGov interviewed over 2,000 UK residents to analyse their ...

Vision 2030 sets great expectations for real estate investment in KSA

New research reveals a significant number of investors and home buyers expect the Kingdom’s economic blueprint for a post-oil era to increase real estate ...

UAE retains top spot as most appealing real estate investment market for GCC investors

The UAE has retained its number one position as the most appealing country to invest in real estate in the world for GCC residents, ...

Six in 10 fresh graduates want to work in the UAE

Young job seekers and recent graduates continue to enter the job market in the Middle East and North Africa, competing for entry level jobs ...

American public tuned into the Qatar crisis

The crisis over Qatar has created deep diplomatic tensions in the Arab world, and they are now playing out onto an international stage.

YouGov Affluent Perspective: 77% of consumers want a personal connection to stay brand loyal

Fresh research into the habits and lifestyles of the Middle East’s most affluent residents has revealed that 77% of consumers in the UAE, Saudi ...

Google tops YouGov’s inaugural global brand health rankings

International search giant Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ...

How do GCC millennials shop online?

With the recent acquisition of Souq.com by online giant Amazon and the anticipated launch of the new local ecommerce site Noon.com, the shift to ...

YouGov Affluent Perspective 2017: Vacation Rental Properties

Welcome to the fifth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Each year, ...

ICC Champions Trophy 2017 – Who will make it to the finals?

The semi-finals of the ICC Champions Trophy 2017 are due to kick off on Wednesday. With the top four so heavily stacked with teams ...

How did YouGov get It right? - 2017 UK Election

While the results of the recent UK election may have come as a surprise to many, the team at YouGov were not shocked at all. ...

Infographic: Issues Related to Food Wastage

A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt ...

Study shows 15-point boost in support for Trump in Saudi Arabia following visit

More than half of Saudi residents (57%) believe Trump's visit to the kingdom has had a positive impact on US Saudi ties and it ...

Infographic: Planning for Ramadan 2017

Are millennial travellers re-writing the tourism landscape?

New data from YouGov Reports reveals the many ways millennials aren't vacationing like their parents' generation With summer just on the horizon, young people across the ...

How much do people trust banks globally?

Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the ...

83% of UAE residents choose paintings as major art form

Paintings (83%) are the most highly considered art form amongst UAE residents, followed by sculpture (65%) and photography (57%) - a YouGov survey has ...

81% of Americans cannot identify Arab world on map

Most Americans have scant knowledge of the Arab world, with eight in 10 unable to point out the region on a map, a wide-ranging ...

Arab News partners with YouGov to survey hearts and minds of public in Middle East and beyond

Media deal to involve regular polls of Arab citizens and surveys on international opinion concerning regional affairs Arab News, the Middle East’s leading international ...

MENA Ad of the month – Air Arabia in the UAE

Each month, YouGov assesses which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Air Arabia in ...

Free zone creation and transparency will ensure growth of uae capital’s real estate sector

Improving the transparency of the market and creating free zones will be key to attracting foreign investment into the Abu Dhabi real estate sectors ...

Diverse local and international exhibitors to unveil new projects at this year’s Cityscape Egypt

As Egypt's economy looks to foreign investors and the Egyptian diaspora on its road to recovery, the 6th edition of Cityscape Egypt looks to ...

Emirates is the top brand among Women in the UAE

YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is ...

Highlight of the month – Nokia on the rise

Nokia has been creating quite bit of buzz in recent months with a recent licensing agreement for HMD Global, and the launch of their ...

For the Love of Shopping – Dubai Shopping Festival in Numbers

With the Dubai Shopping Festival winding up, after a month packed with sales, fashion shows, parades, concerts and malls brimming with activity, there’s no ...

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily ...

Infographic: 92% of millennials in the GCC believe climate change is a real threat

92% of millennials in the GCC believe climate change is a real threat to the world A Recent YouGov Study has found that millennials ...

New Years Eve in the GCC - Infographic

Happy New Year! In the run up to New Years Eve 2017, YouGov surveyed residents throughout the GCC on how they will be welcoming ...

MENA Ad of the month – Souq.com in Egypt

Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Souq.com in ...

Women in the UAE Believe They Have Same Level of Workplace Equality as Their Western Counterparts

A Majority of Female Respondents in the UAE Believe That They Have the Same Level of Workplace Equality as Their Counterparts in the West ...

Home Grown Brands Dominate UAE’s First Annual Consumer Advocacy Rankings

Home grown UAE brands have dominated YouGov BrandIndex’s first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from their own ...

Infographic: Majority of UAE Residents Excited for Driverless Cars

The future has arrived - driverless cars are officially here. Driverless cars are currently being trialled in Dubai, driverless taxis are being trialled in ...

The UAE’s favourite sporting events of the holiday season

Abu Dhabi Grand Prix the most well-known and Mubadala World Tennis Championship the most exciting sporting event of the holiday season With the holiday ...

Dubai and Abu Dhabi Emerge as the Top Cities in the Middle East

In a new survey by YouGov for Bayt.com titled ‘Top Cities in the Middle East and North Africa’, both Dubai and Abu Dhabi ranked ...

International survey: globalisation is still seen as a force for good in the world

Of 19 countries surveyed worldwide, in 18 more people see globalisation as a force for good rather than bad in the world Globalisation has ...

MENA Ad of the month – UAE’s Global Village

Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Dubai’s Global ...

Half of MENA citizens would not vote in the US election if given the chance

Half the citizens of the Middle East and North Africa would not vote in the US election if given the chance, highlighting the regional unpopularity ...

Sweet Treats – What are The UAE’s top Chocolate treats for Halloween and Diwali?

In the weeks leading to Halloween and Diwali, Kit Kat is the UAE residents’ most purchased brand of Chocolate. With two of the sweetest ...

Sports MENA: Consumer Close-Up 2016

SMG Insight, the sports and sponsorship arm of YouGov, has released ‘Sports MENA: Consumer Close-Up 2016’, the latest in its geographical sports market research ...