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Meraas’s recent expansion drives positive brand perception among UAE residents

The Dubai-based firm records significant improvement in Brand Health and Media Metrics over the past year

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Amazon.ae’s launch campaign strikes a chord with UAE residents

Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May
More than half of UAE residents are taking steps to beat air pollution

Conserving electricity, setting the air-conditioner at a higher temperature and recycling or reusing products are some of the top measures taken
Majority of UAE residents think their smart device is spying on them

Research into how people feel about technology reveals that many also have concerns about data privacy
Most UAE residents say their usage of grocery apps will increase during Ramadan

Usage of grocery apps is likely to increase more among fasters than the non-fasters
UAE and Egypt consumers respond positively to Netflix’s original content

The original content by the company seems to be enhancing its Buzz and Impression scores in these countries
ADNOC Distribution’s Fuel Up and Fly Off campaign creates desired results among UAE residents

The new campaign achieves the highest uplift in Ad Awareness in the UAE in April, and also increases Consideration for the brand
Most UAE residents would seek professional help for mental health issues

Women are more likely than men to seek an expert as compared to men
Three episodes down, most fans are confident Jon Snow will win the Game of Thrones

Sister Arya Stark is the second best contender to take the Iron Throne
Emirates, Apple and Google top the 2019 YouGov BrandIndex Workforce Rankings in MENA

Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands
Google tops the YouGov BrandIndex 2019 Workforce Rankings in Egypt

The technology giant is the brand that residents of Egypt would be the proudest to work for
Apple tops the YouGov BrandIndex 2019 Workforce Rankings in Saudi Arabia

The smartphone giant is the brand that Saudi consumers would be the proudest to work for
Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE

Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
1 in 5 UAE residents are likely to buy a new car online

Men are more likely to buy a car online as compared to women
Eight in ten UAE residents think Smart Dubai will make Dubai the world’s happiest city

The vast majority of UAE residents think this initiative will make their lives better
Samsung’s ad awareness rises in the UAE and KSA

The smartphone brand has achieved the greatest uplift in its Ad Awareness in both these countries in March
Three-quarters of UAE residents are willing to give help once the Good Samaritan Law is introduced

86% are ready to undergo training in first aid and CPR
Four in five UAE residents feel they have faced discrimination while looking for work

Someone’s nationality is seen as the biggest reason for discrimination
Pizza Hut sees the biggest uplift in Ad Awareness in the UAE in February

Pizza Hut's new campaign achieved greatest uplift in Ad Awareness in the UAE
Emirates, Apple and WhatsApp top the YouGov BrandIndex 2019 Women’s Choice Rankings in MENA

These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
WhatsApp tops the 2019 Women’s Choice Rankings in Egypt

The messaging service app has dethroned Facebook to become the brand with the highest Impression score among women in Egypt
Emirates tops the 2019 Women’s Choice Brand Rankings in the UAE

Dubai’s flag-carrier airline is the most impressive brand amongst women in the country
Apple tops the 2019 Women’s Choice Brand Rankings in Saudi Arabia

The smartphone giant has the most positive Impression among women in the country
Half of UAE residents want to lose weight

New Research found men and women differ both in terms of what they are hoping to achieve and what they are doing to attain ...