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Most UAE residents think live events only for vaccinated people will help curb Covid in the Emirates

Once vaccinated, residents are most comfortable visiting outdoor public places but less relaxed about attending concerts and wedding events

Ad of the month UAE: Vimto

Vimto wins the YouGov Ad of the Month for May after registering the most significant spike in Ad Awareness scores out of any brand ...

Ad of the month EGY – Talaat Moustafa Group

Leading community real estate developer in Egypt, Talaat Moustafa Group (TMG) Holding achieved the highest uplift in Ad Awareness of any brand in Egypt ...

UAE residents willing to adopt augmented reality for retail shopping

Among the different categories, consumers are most likely to try this solution for clothing and technology

YouGov BrandIndex data reveal the Top Ten Year-on-Year Movers of Ramadan in UAE

YouGov data shows the brands with the biggest change in Ad Awareness scores year-on-year during the holy month

Appetite for travel recovers in the Middle East as a majority of residents plan a vacation in 2021

New data from YouGov reveals changing travel sentiment in the United Arab Emirates and Saudi Arabia since last year

Advertiser Of The Month MENA: Vimto

Vimto enjoys a significant improvement in its Ad Awareness in Saudi Arabia during the holy month of Ramadan.

Advertiser of the Month MENA: Corona

While the term ‘Corona’ isn’t likely to evoke any sweet sentiments at the first instance for obvious reasons, the oldest confectionery and chocolate company ...

WhatsApp, Apple and Google top YouGov’s Technology Rankings 2021 in MENA

These tech giants have the most positive impression among consumers in UAE, Saudi and Egypt WhatsApp and Instagram enjoyed a good year in the ...

YouGov Technology Rankings 2021 MENA

YouGov’s Technology Rankings 2021 MENA reveal Apple, Google and WhatsApp are the brands with the most positive impression among consumers in UAE, Saudi Arabia ...

Over half of UAE residents plan to use online shopping and delivery services in the future

YouGov’s FMCG Report 2021 offers a high-level overview of changing shopping behavior during the pandemic in 17 global markets In the UAE, online delivery ...

Nearly half of UAE residents plan to engage in charity during Ramadan this year

While residents’ spending across most shopping categories is unlikely to change, their expenditure on charity is likely to increase this year as compared to ...

UAE residents feel safe after taking the vaccine but some worry about the long-term effects

Among the four vaccines available in the country, residents trust Sinopharm the most

Toyota tops YouGov’s 2021 Automotive Rankings in Saudi Arabia

The Japanese carmaker enjoys the best brand health among Saudi residents The 2021 rankings are dominated by Japanese brands, with four leading names featuring ...

YouGov Automotive Rankings 2021 Saudi Arabia

In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...

Ad of the month KSA – Maggi

Over the course of February, Maggi achieved the highest uplift in Ad Awareness of any brand in KSA

Almost six in ten UAE consumers think watching ads in exchange for free content is a fair deal

New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The ...

More than three-quarters of UAE residents plan to cut down their non-essential spending in 2021

YouGov’s new whitepaper reveals the financial habits and preferences in 17 global markets UAE residents’ financial priorities for 2021 are focussed on home and ...

On the money: YouGov’s Global Banking & Finance Report 2021

COVID-19 has had a dramatic impact on the international financial services industry – causing disruption to global economies, supply chains, work forces, and consumers.

International Media Consumption Report 2021: Is there a new normal?

The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...

More than a third of UAE kids aged 6 years or under own an iPad or tablet

Young kids up to age six are more likely to own a separate device than use an adult’s or share among siblings

YouGov launches Global Fan Profiles – the most complete data in esports

New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...

During January, Pepsi achieved the highest uplift in Ad Awareness of any brand in Egypt

pepsi_Ad Awareness

Key Tourism Trends in the Middle East for 2021

YouGov’s new report, Key Tourism Trends in the Middle East for 2021 provides a synopsis of the consumer trends shaping travel and tourism in ...

FIFA World Cup tops YouGov Sport’s Global Buzz 2021 Rankings in UAE

Five major football events featured in the list of top ten IPL 2020 hosted by UAE appears within the top five rankings The kingdom’s ...

International study: How many people will take the COVID vaccine?

Thai people, Britons and Danes are the most willing to take the vaccine, in UAE and KSA more than half say so

AD of the month EGY – Schweppes December 2020

During December 2020, Schweppes achieved the highest uplift in Ad Awareness of any brand in Egypt

A large majority of UAE residents are interested in lucky draws

YouGov looked at lucky draw competitions run in the UAE to understand a little more about who takes part and what they may want ...

International study: How has coronavirus affected people’s personal lives?

A new survey in 14 countries and regions looks at the impact of COVID-19 on people’s relationships and mental health

Improving immunity was a key reason to participate in the Dubai Fitness Challenge this year

Among residents who did not participate, fear of catching the Covid infection was the top reason

Emirates, Almarai and Google dominate YouGov’s 2020 Best Brand Rankings in MENA

These brands enjoy the best brand health among residents in the UAE, KSA and Egypt, respectively Technology giants Google, WhatsApp and YouTube make an ...

Google tops YouGov’s 2020 Best Brand Rankings in Egypt

The tech giant yet again leads the rankings with the best brand health amongst Egypt residents Despite topping the rankings, tech brands have noted ...

Almarai tops YouGov’s 2020 Best Brand Rankings in KSA

The much-loved Saudi dairy company has the best brand health amongst KSA residents Homegrown brands such as Almarai, Al Baik, Saudia and mada lead ...

Emirates tops YouGov’s 2020 Best Brand Rankings in the UAE

Despite flight restrictions, Dubai’s flag carrier airline continues to have the best brand health among UAE residents YouTube makes an improvement of +2.5 and ...

More than a fourth of UAE residents are unwilling to travel until a Covid cure is available

Among those planning to travel, staycation appears to be the most popular form of holiday during the pandemic

AD of the month UAE– Global Village October 2020

During October, Global Village achieved the highest uplift in Ad Awareness of any brand in the UAE

Middle Eastern countries rank among the leading video game streaming markets in the world

YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets

Riyad bank creates greatest Ad Awareness in Saudi Arabia in September

During September, Riyad Bank achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia

Vacation Dream: Where the world wants to go on its holidays

With travel restrictions easing in parts of the world, the travel and tourism industry has been keen to kick-start the recovery. Our new whitepaper, ...

Nearly half of UAE residents feel positive about the support offered by banks during Covid19

As economic uncertainties increase, residents seek measures that help protect their financial position and reduce or avoid any debt obligations.

World’s most admired 2020

The Obamas are the world’s most admired man and woman

2020 Customer Loyalty Rankings - UAE, KSA & Egypt

2020 YouGov BrandIndex Customer Loyalty Rankings show that Emirates, Almarai and Carrefour have the most loyal customers in the UAE, KSA and Egypt, respectively. ...

Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt

The consumer retail giant becomes the brand with the most loyal customers in the country

Almarai tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in KSA

Saudi’s food conglomerate retains its position as the brand with the most loyal customers in the country

Emirates tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in the UAE

Dubai’s flag carrier airline remains the brand with the most loyal customers in the country

Emirates, Almarai and Carrefour top the 2020 YouGov BrandIndex Customer Loyalty Rankings in MENA

These brands have the most loyal customers in the UAE, KSA and Egypt

Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public

During August, Panda achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia

A vast majority of public in Saudi Arabia claim the new VAT rate has affected their finances

Residents claim to have reduced their spending in major categories recently due to the threefold increase in tax

UAE residents hesitant to travel due to Coronavirus, but likely to do so if the trip in incentivised

The survey shows residents are more likely to travel domestically than overseas in the near future

A large majority of UAE residents favour the economy becoming cashless

More than half claim to have paid in cash less often since the Coronavirus outbreak

Resuming tourism will benefit the economy, but many worry about sharing public spaces with tourists

Concern is the highest about sharing shopping areas with tourists, followed by restaurants

Optimism about personal finances is on the rise among UAE residents

As economic activity gradually picks up in the country, residents seem positive about the future of their finances

UAE residents eager to return to shopping malls & beaches, not in a hurry to attend music concerts

A new YouGov survey, combined with BrandIndex daily data shows intent to visit leisure and entertainment venues is gradually recovering as businesses start reopening

Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June

Amazon becomes the brand with the greatest Ad Awareness uplift in June

Talaat Moustafa Group’s controversial advertisement leads to uplifts in brand perception

Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial

UAE residents are more likely than KSA public to wear a mask & use a sanitiser amidst Coronavirus

YouGov in partnership with the Institute of Global Health Innovation (IGHI) at Imperial College London gathers insights on preventive measure taken by people in ...

Banking & Finance employees are the happiest with their company’s behaviour during the pandemic

Although most UAE employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others

Vimto’s Ramadan campaign succeeds in achieving Ad Awareness in KSA

During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA

KSA residents are more positive than UAE residents about COVID recovery

While KSA residents show similar level of optimism for both national and global recovery, UAE public are less confident about things improving globally

UAE residents respond positively to KFC’s proactive measures in response to COVID-19

The brand’s positive Buzz and Impression have seen an uplift amidst the pandemic

Public service messages from Dubai Police strike a chord with UAE residents amid the COVID-19 crisis

During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE

UAE residents are increasingly engaging in board games, online classes & baking amidst the outbreak

The frequency of undertaking these activities has increased more than usual as residents follow the stay at home guidelines

YouGov’s International COVID-19 tracker shows consistent fear levels across 26 surveyed countries

Latest round-up of YouGov’s coronavirus survey results

UAE and KSA residents prepare to spend more time online this year in Ramadan than in previous years

While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home

Increasing number of UAE and KSA residents are concerned about job and income loss due to the Corona

In addition to this, most residents think the pandemic will incur long-lasting damage to their respective economies

YouGov’s international COVID-19 tracker reveals changing global attitudes towards the Coronavirus

Latest round-up of YouGov’s coronavirus survey results

More than half of UAE & KSA residents are worried about a loved one contracting the Coronavirus

Although fear about personally contracting the virus has stabilised over time, worry about a loved one getting sick is a top concern among residents

Dettol’s public service messages strike a chord with UAE residents amid ongoing Coronavirus crisis

During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE

YouGov data on COVID-19

With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...

Concern about COVID-19 stabilizes as UAE & KSA residents stay at home & practice social distancing

YouGov’s COVID-19 tracker continues to measure public attitudes and behaviours around the pandemic

Most UAE professionals expect a long recovery period for their businesses to overcome COVID-19

The number of working residents claiming the pandemic has impacted their businesses has increased considerably over the past weeks

Increasing number of UAE and KSA residents are scared they will contract the Coronavirus

A vast majority of UAE working professionals claim the Coronavirus has impacted their business

Although cancelled or delayed business trips emerged as the most visible initial impact of the virus, declining sales is expected to be the greatest ...

A majority of UAE and KSA residents are fearful of contracting the Coronavirus

YouGov’s ongoing tracker reveals how residents are reacting to the rising number of Coronavirus cases

COVID-19 Consumer Monitor

As COVID-19 continues to spread across the planet, we are seeing disruptions in many aspect of life. Brands need to continuously check how the situation ...

Providing monetary support to their families is the top financial goal among UAE working residents

This goal is a priority for people aged 25+ years compared to their younger counterparts

Colgate achieves the greatest uplift in Ad Awareness among UAE residents

During February, Colgate achieved the highest uplift in Ad Awareness of any brand in the UAE

Emirates, Almarai and WhatsApp top the YouGov BrandIndex 2020 Women’s Choice Rankings in MENA

These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt

WhatsApp tops the 2020 Women’s Choice Rankings in Egypt for the second year in a row

The messaging service app retains its top position with the highest Impression score among women in Egypt

Almarai tops the 2020 Women’s Choice Rankings in Saudi Arabia

The food conglomerate has the most positive Impression among women in the country

Emirates tops the 2020 Women’s Choice Brand Rankings in the UAE

Dubai’s flag-carrier airline continues to hold its dominating position and achieves the most positive Impression among women in the country

GCC residents more likely to see Coronavirus as a major threat than people in Europe and America

YouGov’s international study conducted in 23 countries and regions captures the sentiments of people and the differing attitude to the disease

More than half of UAE residents feel the Expo will boost the country’s economy

A large majority is likely to attend it and most people are excited to experience ‘innovation’ at the mega event

Etihad Airway’s recent communication achieves cut-through among UAE residents

UAE’s national airline has achieved the highest uplift in Ad Awareness in January

A large majority of UAE residents like the new national logo

Most people associate the design with the ‘Seven Emirates and the seven founding fathers’

Emirates, Almarai and WhatsApp top the 2019 YouGov BrandIndex Buzz Rankings in the Middle East

These brands have generated the most positive Buzz among residents of the UAE, Saudi Arabia and Egypt

Almarai tops the 2019 YouGov BrandIndex Buzz Rankings in Saudi Arabia

Saudi’s food conglomerate regains the top spot and becomes the brand with the most positive Buzz amongst Saudi consumers

Emirates tops the 2019 YouGov BrandIndex Buzz Rankings in the UAE for the third time

Dubai’s flag-carrier airline continues to hold the top position, reigning as the brand with the most positive Buzz amongst UAE residents

WhatsApp tops the 2019 YouGov BrandIndex Buzz Rankings 2019 in Egypt

The messaging service app continues to hold the top position, leading as the brand with the most positive Buzz amongst consumers in Egypt

Half of UAE residents are likely to buy a self-driving car in the future

Men are more likely than women to own an autonomous car and many consider it safer than its human-driven counterpart

Sunsilk’s ‘Rethink Pink’ campaign strikes a chord with UAE residents, especially women

The haircare brand has achieved the biggest uplift in its Ad Awareness in the UAE in December

A majority of UAE residents are optimistic about 2020

Although most people are happy with the way 2019 turned out, many more expect the new year to be better

Global Village’s re-opening campaign continues to resonate with UAE residents

The multicultural attraction secures YouGov’s “Ad of the Month” title for the second month in a row

More than half of UAE residents favour the country’s new sugar tax

High income earners are more likely to support the new sin tax

Emirates, mada and iPhone top the 2019 YouGov Brand Advocacy Rankings in the Middle East

The Internet search giant is the most recommended brand by Indian consumers

iPhone tops the 2019 YouGov Brand Advocacy Rankings in Egypt

The smartphone giant is the most recommended brand among consumers in Egypt

mada tops the 2019 YouGov Brand Advocacy Rankings in Saudi Arabia

The Saudi payment network is the most recommended brand among consumers in the Kingdom

Emirates tops the 2019 YouGov Brand Advocacy Rankings in the UAE

The UAE’s flag carrier airline has the strongest brand advocacy among consumers in the UAE

Dubai residents feel positive about this year’s Dubai Fitness Challenge

Most participants said the 2019 challenge helped them to meet their fitness goals